hot-n-here

:shy: ok heres the issue our town has about 3000 people in the city limits 25000in the county. one movie rental place with 3 ETS beds n not a place i would send my worst customer. (DIRTY). a hair salon With 1bed 1 stand up. then me with 3 TANAMERICA beds. im tryin to figure out how to bring in all the customers to my salon. my wife is havin my 3rd child oh ya in Aug. and im gonna shut down for the whole month. then in sept open back up this will give me time to get things done. when i reopen in sept ill have a cook out the radio station out and a big sale on lotions. ill make this a big deal. ive called most of the dists and will b getting a lot of stuff . any ideas on what else i should consider ????????? id love to get a stand up and some high pressure beds but theirs the whole money issue withe the bank!!!! weve only been open since FEB 13,2006 i think weve done good so far. jst gotta do more R/D to be the best. what do you all think ?????

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People Stop bn cheep n buy the lotion !!!!
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cametotalktan

you are shutting down for the whole month of august? when i grow up i want to be you!

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When I grown up I want to be Angerfant.....

sunsally

I think if you shut down for the whole month of August, after only being open since February, you will potentially kill your business permanently!

Shutting down makes you look unreliable, and not like a place customers want to "invest" their money by buying packages.

Also -- unless you are at the base of a college campus (which it sounds like you are not), doing this big shin-dig in September is the WORST POSSIBLE TIMING! It is the LEAST likely time that people are thinking or interested in tanning. It will be a flop.

My advice:
1. Limit your hours if you have to, maybe shut down Sundays, but do NOT close for the entire month of August!

2. Start running, RIGHT NOW, a "Tan 'till 2007" special. If you started it today, $107 might be a good price point, or even $99. If you wait until Sept to run it, I'd probably make it more like $59 and you won't get nearly as many takers.

3. If you want to do a "push" for business now to help JASON, consider doing a "We're having a baby so everyone celebrates" sort of theme. Do a Free Tan Weekend or the radio remote or something like that around that theme. Could even have them bring in a new or gently used baby outfit or toy to donate to a local charity as a 'hook' (radio stations love that, might even be able to get other media to cover you) and everyone that brings something gets a free tan and their name in a drawing for a FREE TAN 'TILL 2007 package!!


THEN -- in Feb, do an ANNIVERSAY SALE CELEBRATION. You have the PERFECT anniversary for this, because this is the PRIME time people are starting to think about tanning. Advertise it like crazy, send a flyer or postcard or invitation to EVERY client in your data base etc and try to lock them in then for packages for the season.

Don't close -- you'll kill your business and never recover.

billable

^^Yep^^

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as of July 8 2007 at 4:23pm

pcstutsman

I have two locations, i am going on vacation in July and to cut costs etc, I am closing the one location that I run for a week, and people ***** ***** *****, even though they an go across town (5 min drive) to my other location that has the exact same beds. And its funny the people that complain will be the ones that wont' come tan anyway b/c they are doing this and that, July is just dead for us. But I wouldn't close that long of a time, they will go somewhere else. I know it sounds like a good thing to do, but its not

hot-n-here

but the point is we only see less than 15 people a day i work full time so does my wife. i have one employee, who by the way is quiting anyway. when i said something to the customers they said it was not a big deal they understood. what i dont get is finanically it is not possible to stay open from june to sept.

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People Stop bn cheep n buy the lotion !!!!
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pcstutsman

Yeah i know its rough, its very hard to have a full tiem job and run a salon. Its almost impossible when you're first starting out. Just be careful, becuase those tanners might say its not a big deal but they will tan somewhere when you're closed and the other salons in town will take full advantage once they hear you are closing. I know you think its going to save you money, and it just might, but just be careful, dont' want it to bite you in the butt. PersonallyI wouldn't take the risk, if you don't have the finances (not to be rude) but maybe this isnt' for you. Just trying to help out.

Mali

Shutting down is the WORST thing you can do. It will be the biggest mistake you will ever make.

Do NOT close... Hire someone, but closing will be the worst thing you can do, especially considering you just opened...

pcstutsman

People might think you are out of business then and wont' trust you when you open back up.

We're not trying to be harsh, just telling you the experiences that we have had.

Mali

Seriously there are two salons in town that are know for closing for 5 minutes to a hour at some point during the day, to go to the bank, eat take alittle break. Ya may wonder how I know... because thier clients tan with me now, because of that. Your talking a entire month, not good at all.