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Old 02-15-2006, 09:06 AM   #1 (permalink)
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Question How do you advertise sunless INSIDE your salon?

We recently remodeled & I don't know exactly what I should do for in salon advertising of our Mystic Tan. It's not getting any use right now
What do you do?
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Old 02-15-2006, 09:20 AM   #2 (permalink)
 
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Re: How do you advertise sunless INSIDE your salon?

I really been trying to push my pastey white customers into it... My fair skinners who are pretty much hopeless in terms of getting bronze ...I have a poster in the window and inside.
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Old 02-15-2006, 09:32 AM   #3 (permalink)
 
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Re: How do you advertise sunless INSIDE your salon?

I SELL MY CUSTOMERS ON USING SUNLESS TANNING BY INCORPORATING IN SOME PACKAGES. I RUN A SUNQUEST COCKTAIL WHICH MEANS YOU TAN IN A REGULAR LAY DOWN BED THEN JUMP OUT AND GET AIRBURSHED. ALOT OF TANNERS LOVE THIS IDEA. PALE PEOPLE ARE USUALLY ALOT EASY TO SELL ON THE IDEA OF THIS INSTANT TAN. BUT THERE ARE WAYS TO MARKET IT TO EVERYONE BEFORE AND AFTER PICTURES WORK EFFECTLY AS WELL.
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Old 02-15-2006, 09:39 AM   #4 (permalink)
 
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Re: How do you advertise sunless INSIDE your salon?

I do a promo called "the beach" 15 min in a low level bed and a spray and I do a promo called "vacation"- 10/12 min in the high or med level bed and a spray... both work pretty good. I have a poster thats like LOOK LIKE YOU SPENT THE DAY THE BEACH or.... LOOK LIKE LIKE YOU JUST CAME BACK FROM VACATION
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Old 02-15-2006, 09:43 AM   #5 (permalink)
 
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Re: How do you advertise sunless INSIDE your salon?

At the salon I work at we run a 5 minute instructional magic tan dvd all day long. It really gets the customers talking and asking questions, and a lot of them have tried it after seeing the video.
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Old 02-15-2006, 10:07 AM   #6 (permalink)
 
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Re: How do you advertise sunless INSIDE your salon?

Make sure they know its there. In my store even though I had banners up and posters people still did not know it was there. Have a promo. put it on the front counter they will ask, whats that, then you must take them back to show them the booth.
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Old 02-15-2006, 10:12 AM   #7 (permalink)
 
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Re: How do you advertise sunless INSIDE your salon?

Quote:
Originally Posted by JensSunQuest
I SELL MY CUSTOMERS ON USING SUNLESS TANNING BY INCORPORATING IN SOME PACKAGES. I RUN A SUNQUEST COCKTAIL WHICH MEANS YOU TAN IN A REGULAR LAY DOWN BED THEN JUMP OUT AND GET AIRBURSHED. ALOT OF TANNERS LOVE THIS IDEA. PALE PEOPLE ARE USUALLY ALOT EASY TO SELL ON THE IDEA OF THIS INSTANT TAN. BUT THERE ARE WAYS TO MARKET IT TO EVERYONE BEFORE AND AFTER PICTURES WORK EFFECTLY AS WELL.
Do you not have problems with streaking after they have been tanning? Do they use lotion when they are tanning?
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Old 02-15-2006, 04:23 PM   #8 (permalink)
 
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Re: How do you advertise sunless INSIDE your salon?

Also once I tell people how much the booth costs their ears perk up a little bit.
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Old 02-16-2006, 02:13 PM   #9 (permalink)
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Re: How do you advertise sunless INSIDE your salon?

I had Jantec make a custom neon sign that hangs in my lobby.
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Old 02-16-2006, 06:42 PM   #10 (permalink)
 
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Re: How do you advertise sunless INSIDE your salon?

We tell them no lotion, and give them wipes to use after they tan so the skin is clean not clogged or scraped........We have never had an unhappy customer with this promotion...Knock on wood or well this fake counter wood grain...
Some salons let clients tan in the stand up after but I have never tried that cause isn't sweating and spray tan a NO?
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