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Old 10-31-2005, 09:55 PM   #1 (permalink)
 
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Any suggestions on how to sell this lotion? We sell it in the salon I work at for $90 and nobody has even attempted to sell it. I want to know the pros and cons of it. Thanks for your help. I want to be the first to sell it.
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Old 10-31-2005, 10:20 PM   #2 (permalink)
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Learn the ingrediants, what they do, and why the tanner needs them. Pick out 2-3 ingrediants and learn what the benefits are.... THAT is what you do with any product.

I personally don't care for the lotion, but others rave about it.
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Old 10-31-2005, 10:30 PM   #3 (permalink)
 
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I used it once as a sample packet with an ultra bronze bed and didn't care for it either. I didn't know if it was just me. I have read on here about some people using it as a moisturizer ? I have used X Power too and loved it. Thanks for your input!
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Old 10-31-2005, 11:45 PM   #4 (permalink)
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CT7 is a favorite with our customers but it is not one that will fly off the shelf quickly due to the price. The women who tan on their lunch hour seem to be our biggest fans. They like the feel, which is very smooth . The fact that it has a light clean scent is another selling feature for this crowd. To be honest tho, we usually offer a discount on this lotion. The discount given to us from our dist. is passed on to the customer, otherwise I don't think we would have sold as much of it as we have. Great lotion, but it is just too expensive for most of the people in our area. I would learn as much about it as possible and then aim that sale at customers that like to treat themselves. Good Luck.
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Old 11-01-2005, 06:55 AM   #5 (permalink)
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Here's a question:

How many of you have sold a second bottle to a client that has bought one? I have no problem selling the first, it's the second that seems to be the tough one.
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Old 11-01-2005, 09:51 AM   #6 (permalink)
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This is a great lotion and if your client knows the benefits they will buy it. As lovetobetan stated, many people use it as a moisturizer . When you are selling a lotion to a client, you should always start with the most expensive, explain the benefits, and go down from there. Some people won't pay $90.00 for a bottle of lotion, but others will without a doubt. If you start your sale out low $$, you can't go up from there. Like all the others have stated, learn about the lotion and use your knowledge as a sales point.
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Old 11-01-2005, 10:23 AM   #7 (permalink)
 
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I used to work in a 25 bed salon and day spa. I started as a regular tanning consultant. We shelved the most expensive products in the upper middle section of our lotion display at eye level. When discussing lotion with a customer we always started there with the most expensive product. If they objected we worked our way down the price chain. The least expensive products were always kept on the bottom shelves.
I think you can sometimes predict what your client's hot buttons might be when they walk in the door. With a product like CT7 you might say something like: "It is the Rolls-Royce or Cadillac of lotions. It has anything and everything to baby your skin. It has anti-aging and skin firming ingredients and it won't leave you smelling like a coconut. How does that sound?" Using the assumptive sales approach is good to. If they say that sounds good just grab a bottle and make your way back to the counter.
Of course it is important to provide good customer service and to meet the needs of your customer. Maybe asking them what they want to gain from their tanning session and product can help you gauge what product to recommend. For instance I let you know I am fair skin, hate fruity smells and think ant-aging ingredients are important. Sell the benefits and features of the product instead of price. What product would you recommend I buy based on my criteria above?
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Old 11-01-2005, 10:31 AM   #8 (permalink)
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Quote:
On 2005-11-01 06:55:00, CAYENNE2005 wrote:
Here's a question:

How many of you have sold a second bottle to a client that has bought one? I have no problem selling the first, it's the second that seems to be the tough one.


Maybe start them with the accelerator and for the second bottle suggest the maximizer.
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Old 11-01-2005, 10:42 AM   #9 (permalink)
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Quote:To be honest tho, we usually offer a discount on this lotion. The discount given to us from our dist. is passed on to the customer, otherwise I don't think we would have sold as much of it as we have. Great lotion, but it is just too expensive for most of the people in our area.

Instead of passing on the discount, give them a couple sessions in your big VHR or one session in HP if you have it. "That is a $$ savings instead of $ savings" in their eyes
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Old 11-01-2005, 10:50 AM   #10 (permalink)
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On 2005-11-01 10:42:00, Mitzi wrote:
Quote:To be honest tho, we usually offer a discount on this lotion. The discount given to us from our dist. is passed on to the customer, otherwise I don't think we would have sold as much of it as we have. Great lotion, but it is just too expensive for most of the people in our area.

Like a free tan with the purchase of the CT7 lotion. It would be better then discounting the lotion. Cause if your going to discount something, its better to discount the tan.

Instead of passing on the discount, give them a couple sessions in your big VHR or one session in HP if you have it. "That is a $$ savings instead of $ savings" in their eyes
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