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Old 10-23-2005, 06:48 PM   #1 (permalink)
 
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we are looking to do more advertising and i would like to do a billboard...i was just wondering if anyone has done this and if it has paid off...and also what does everyone think is the best effective method of advertising? school newspapers? regular newspaper? billboard...etc...and also what is a good way to get peoples attention in these ad's....the pros of your salon? or would other people take that as being cocky? lets discuss...i think this is a huge subject that if done right could double or triple the business of some salons
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Old 10-23-2005, 07:04 PM   #2 (permalink)
 
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OUr salon did a "refer a friend" deal. I made up cards on my own computer. The card basically had a place for the tanner to sign their own name. And hand the card to a friend. It said that if the friend brought this card in (with their name on it, the client i gave it to) and bought so many tans, then the person who referred it would get so many free tans. Ex. Friend buys a month package, the referral got 3 free.
This really worked well with the high school kids.
We also posted flyers in grocery stores, beauty salons, restuarants & taverns.
I also found that advertising in the newspaper was a waste, unless I took out a huge ad that no one could overlook.
Hope this helps!!!
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Old 10-23-2005, 07:53 PM   #3 (permalink)
 
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i do wanna start up some type of referral program but just not sure what i wanna do with it yet
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Old 10-23-2005, 08:07 PM   #4 (permalink)
 
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We give the client that refers a friend 10% off next package. We didn't start till after busy season so not sure how it will do in the next few months.
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Old 10-23-2005, 09:39 PM   #5 (permalink)
 
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Quote:
On 2005-10-23 18:48:00, zectasy wrote:
what does everyone think is the best effective method of advertising?

I like the cheap stuff, lots and lots of different things that take more effort than money, I’m a strong believer in “Word of mouth”.
Bikini babes handing out flyers. (new customers)
Co-advertising with other businesses. (new customers)
Email. (existing customers)
Salon Parties. (existing customers)
Web-sites. (both)

Quote:
i think this is a huge subject that if done right could double or triple the business of some salons

Agreed.

Tom
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Old 10-23-2005, 10:21 PM   #6 (permalink)
 
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word of mouth IS the best way of advertising...thats why i would love to find a great way to utilize referring
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Old 10-23-2005, 11:53 PM   #7 (permalink)
 
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On 2005-10-23 22:21:00, zectasy wrote:
word of mouth IS the best way of advertising...thats why i would love to find a great way to utilize referring

Well, once you have your email ducks in a row, it’s just a question of how you want to structure your "refer a friend" program. Having a program isn’t as valuable without the ability to email.

Tom
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Old 10-24-2005, 12:38 PM   #8 (permalink)
Don't you dare!
 
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Get in touch with students from local schools. Have them wear t-shirts with your salon name on them on fridays to class and have them hand out cards. There is a salon in my area that does this and banks! It's all about word of mouth. I think that a billboard will be pricey.
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Old 10-24-2005, 12:41 PM   #9 (permalink)
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Billboards r great! If you have a website definately advertise it on a billboard. They r not that expensive (at least in my area) and it's a daily reminder to those that drive by everyday. That's where I put my ad money.
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Old 10-24-2005, 12:44 PM   #10 (permalink)
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I live in the Chicago area and billboards are not cheap. I guess it just depends on location...
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