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General Tanning Industry Discussions Tanning Salon Owners and Professionals in The Tanning Industry Discuss a wide Variety of Topics. |
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10-16-2005, 11:29 AM | #1 (permalink) |
Join Date: Dec 5 2004
Posts: 102
Rep Power: 0 | Thoughts? How deep can this go, what are the repurcussions of signing up... Don't do it... this is just crazy fora salon owner to participate in! www.tanningsaloncentral.com Basic Membership: FREE Listing includes company name, address, phone, website link and map. Bronze : $19.95/year Basic Listing plus your logo and 2 images. Silver: $29.95/year Basic Listing plus your logo, 6 images and top bannerlisting. Gold: $39.95/year Basic Listing plus your logo, 10 images and top and sidebanner listings. There’s a new way to promote your tanning salon online. List your salon on TanningSalonCentral.com and connect with potential clients looking for tanning services in their area. Your basic listing is FREE! Once you have listed your salon, you can choose to upgrade your listing to Bronze , Silver or Gold to include your logo or have your salon listing displayed on a top or side banner. Tanning Salon Central is sponsored by ETS, the world's largest tanning bed manufacturer. |
10-16-2005, 11:51 AM | #2 (permalink) |
Join Date: Jan 14 2005
Posts: 15
Rep Power: 0 | What a great idea for ETS. Not for salon owners, but great for ETS. You and you salon have very little to gain from this concept. The numbers of customers that will seek a salon based on information on an "independent" salon listing is remote no matter how informative and slick this site of theirs is or becomes. But the opportunity for ETS to use this connection to your customers to advertise their products, and shape the expectations of tanners to see ETS products in your store, is potentially strong, and might very well force you to make buying decisions for the products on your shelves. And who is to say that ETS, having the addresses online of your customers, won't be emailing tanners in your area about ETS products, or maybe in the future making them available to customers directly without your knowledge. The situation that you might create for yourself by participating in this type of site, that is tied to one manufacturer, causes you to give up proprietary information about your customers, sacrifice your communication control with customers, and gives it to one vendor you may or may not want to do business with. But given this connection to your customers might dictate who you do business with, and potentially, in the worst case scenario, cut you out of the picture altogether. It is not set up that way now, but could be used that way very easily. UTS will be providing you with exactly this type of central portal for tanners to learn about tanning and your membership in UTS as an unbiased salon owners organization that sets high standards for professionalism for its members, and is not prejudiced by the viewpoint of any one influential manufacturer that has something to gain financially by creating the site. But represents the viewpoints and standards set by salon owners, and you individually. Who do you think ETS is really serving here? Think about it. Don't be fooled by one manufacturer seeking a way to get their nose under your tent. That is clearly what ETS is doing here. No matter what they say, they are in business to make money and find ways to get an advantage over the other manufacturers with whom they fight for a share of your business. Unfortunately, in this case, the wolf in sheep's clothing (ETS) is attempting this by tapping into your database |
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