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Old 07-01-2005, 03:10 PM   #1 (permalink)
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For those that have added it. How is it doing and how are you marketing it?
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Old 07-02-2005, 12:58 PM   #2 (permalink)
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It's doing very well. We market it as the noninvasive, painless, convenient, affordable, reliable way to look younger and feel better about yourself. High referral rate.
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Old 07-02-2005, 01:00 PM   #3 (permalink)
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Who seems to be using it Mr.B? What ages seem to be using it more.
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Old 07-02-2005, 01:03 PM   #4 (permalink)
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The majority of users are women aged 35 to 45. But I do have customers in the 25-30 age bracket and men as well.
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Old 07-02-2005, 01:05 PM   #5 (permalink)
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So do you think it is just your tanning customer? Are you seeing new faces?
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Old 07-02-2005, 01:07 PM   #6 (permalink)
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The referral rate is good. We've had tanning customers who bought it, then talked it up to their friends and family. I don't know if we've picked any of them as tanning customers too, but we are getting new people in just for Lumiere.
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Old 07-02-2005, 01:09 PM   #7 (permalink)
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How many packages does the top salon sell?
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Old 07-02-2005, 01:09 PM   #8 (permalink)
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Here it got a ton of free publicity from the local news. They didn't really play on the fact that it was a tanning salon carrying it, so I'm sure it got a lot of people in the door that wouldn't normally be in a tanning salon.

Anyone with one may want to consider doing the same. Contact your local news and tell them about "the exciting new technology that makes your face look younger". The same station ran this bit that later ran one trying to tease people into thinking sunless may not be a safe alternative.
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Old 07-02-2005, 01:13 PM   #9 (permalink)
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On 2005-07-02 13:09:00, DWhite6872 wrote:
How many packages does the top salon sell?
Sounds like a good question for House of Tan to probably answer.
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Old 07-02-2005, 01:17 PM   #10 (permalink)
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guess....what are the rumors?
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