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Old 06-26-2005, 09:53 AM   #1 (permalink)
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We're starting up our promotional push for our membership drive and want to include year round tanning as I think this is a very important concept:
a. It will keep our doors open
b. It's good for customers.
I'm including basic fun stuff about tanning, and want some more ideas beyond these "routine" information I give to customers.
- Weight loss - exposure to UV can increase your blood levels of serotonin, increasing metabolism and reducing your cravings for high calorie carbs
- SAD, depression are improved when exposed to UV light
- Fights Colds
- Psoriasis improved
- Osteoporosis, UV exposure can increase the absorption of calcium which strengthens bone structure
- Cholesterol, UV exposure can lower
- BP can be lowered by tanning
- Look fit, look healthy thus promoting better jobs, promotions at work, improve dating aspects, etc.

We want to really push and sell the idea of year round tanning (our EFT's really help and we plant the seed for year round tanning when we sell the memberships.)

But for cutomers who don't join the membership, what other ideas does anyone have for selling the concept of year round tanning? This is expecially important right now as we are moving into our slow season.


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Old 06-26-2005, 10:02 AM   #2 (permalink)
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I know you are sensitive to "legal" issues...(from your shot post) but can you say it can lower Colesterol...or anything close?
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Old 06-26-2005, 03:13 PM   #3 (permalink)
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Cannot alude to any of the above as far as I know. Per the FDA .
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Old 07-02-2005, 10:28 PM   #4 (permalink)
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I Believe if research is availabe that proves the mentioned points we'll be able to refer to the research, (we are careful not to state that the beds are "safe.")

I just need more ideas about how to promote the year round tanning issue, have read other posts by searching and do believe that it is up to all salon owners to push the concept of year round tanning (if we want to keep our doors open and to get rid of the "slow season" mentality of our tannings and ourselves.)
How do we expect to survive as an industry if we tan six months out of the year and go dark for the other six?
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Old 07-03-2005, 03:05 PM   #5 (permalink)
 
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eft's
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Old 07-03-2005, 03:34 PM   #6 (permalink)
 
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EDUCATION AND benefits...
Doesnt have to be some big special or EFT..
If you will educate your clients they will tan year round.
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Old 07-03-2005, 05:08 PM   #7 (permalink)
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EFT's and advertise....look at what you have spent on advertising....was it 10% of your revenue? Okay, lets say its lower....it should not be lower than 8% if so....look within...
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