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Old 03-03-2005, 07:09 PM   #1 (permalink)
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We have 20% off coupons for tanning products and services in the Entertainment Book. Our cost to advertise in the Entertainment Book is ZERO (except for the 20% discount we give to member clients).

And as of March 1st, all the Entertainment Books are selling for 50% off! We have a link for the half off deal on our website. There is an Entertainment Book for almost every market.



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Read "Why Sunshine Is Good For You And Why Doctors Don't Want You To Know"[ This Message was edited by: Ezliving_Jim on 2005-03-03 19:30 ]
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Old 03-03-2005, 10:30 PM   #2 (permalink)
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What?
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Old 03-03-2005, 10:46 PM   #3 (permalink)
 
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How is your cost to advertise in them zero? I am not really familiar how they work so please enlighten me...
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Old 03-03-2005, 11:08 PM   #4 (permalink)
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There is no charge to have a coupon in the book. The only expense is the discount offered to your clients. Standard discount for tanning is 20%.
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Old 03-04-2005, 05:10 AM   #5 (permalink)
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We have done these in the past. Our problem was in not stating our restrictions properly. We offered a free visit in our base beds. Our problem was that we didn't state 'one free visit coupon per person'. We discovered that people trade their coupons out with other people who won't tan. We had people bringing in 4,5, even 10 coupons and trying to get their entire base tan FREE. We posted a sign that said 'one Entertainment coupon per person'. Most people understood but we had a few that argued and got really nasty about it. As the expiration date for the book got closer, we were really swamped with FREE tanners. The day it finally expired was one of the happiest in my life
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Old 03-04-2005, 10:19 AM   #6 (permalink)
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We also did the book. We got people that would go to every salon in the book for their free visits. by the time they use all the coupons they had a grate tan. people would travel 45 min for the freebie.
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Old 03-04-2005, 10:52 AM   #7 (permalink)
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We did not do a "free tan" offer in the book. We went with a discount offer instead.

Our standing offer is "first tan free" for new clients on telephone inquiries. It gets us off the phone quick without a "price check" discussion.

We eat out in restaurants alot. I admit, I will travel distances to eat at a different restaurant on a BOGOF coupon.
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Old 03-04-2005, 10:59 AM   #8 (permalink)
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Doing a discount instead of free visits is a very good idea with this type of advertising.
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