Tanning is price driven - Page 3 - tanTALK

tanman02 · 02-10-2005, 02:37 PM

we run specials because we are a seasonal business.

tanman02 · 02-10-2005, 02:41 PM

the only reason indoor tanning is a price driven industry is because of the $9.99, $18.88, and $19.95 salons were introduced. this is the only reason. uneducated and inexperienced individuals and large companies can break into an industry and make money through strictly volume.

i have made it pretty clear in other posts that i do not agree with the way the industry is headed.

tanman02 · 02-10-2005, 02:44 PM

if these companies weren't in the industry customers would be able to make choices based on cleanliness, quality of equipment, service, convenience, etc. people will be a fair price as long as they receive an adequate amount of value. if the industry would turn in this direction we could help to eliminate salons that offer a sub standard tanning experience and over time maybe build a little bit of respect for the industry.

gripmarketing · 02-10-2005, 02:50 PM

Thanks to all of you. The subject of this thread is extremely controversial and those who posted here have been able to accomplish keeping it civil while engaging in sharp debate. Well done! :hands clapping

tanman02 · 02-10-2005, 02:54 PM

just wait till the large franchises get a hold of it

Kay · 02-10-2005, 03:16 PM

Farnchises are in every industry. it's life. We need to find our own cheese.

gripmarketing · 02-10-2005, 03:27 PM

Well said Kay. It appears you’ve been reading the age-old knowledge as retold in most modern fashion in the cheese books.

In reality, there isn’t any industry that isn’t truly price-driven. Any difference lies in whether the industry has products or commodities. So the trick is deciding WHERE you want to be in the price scheme of the industry to develop your own niche for your product.

Sears came in under the most expensive department stores; Kmart came in under Sears and then in a bad move upgraded, leaving plenty of room for WalMart to come in under them.

In autos, the Japanese came in under Detroit, and then the Koreans came in under Japan.

There is virtually no product or service that some business can’t provide a whole lot less quality for just a little less money. In most cases, the seemingly skilled consumer thinks they are getting the same quality for less money (and rarely is that the case). So in keeping with the tremendous number of compromises people make in their daily lives, most people 'settle' for less quality for less money.

chester · 02-10-2005, 03:35 PM

I just must live in a town of cheapskates because all they are concerned about is price. Just heard an ad on the radio from my competitor. 2 weeks unlimited $14. This is a large franchise is Michigan.

dcjjp2 · 02-10-2005, 04:05 PM

My theory is just offer a fair price for a great service and they will come. I too before opening my doors have tried everyone that had a "great deal" and ALWAYS ended up coming back to the old faithful salon where I used to live because of the fair pricing, services and friendly staff. Some of these large chains ie: PBT that offer these ridiculous deals are like going to Walmart for tanning. Does anyone REALLY like going to Walmart (ambiance wise) loud, long waiting, rude employees (luckily if anyone can speak English, you get my drift) or would you rather go to a small boutique where everyone fawns all over you, truly cares about your skin and how your event that you were tanning for was etc... and you still get a great deal + the experience.

gripmarketing · 02-10-2005, 04:18 PM

Very well said, J. There's another vote for the only ways to differentiate your salon: branding and customer service.

For everything else, can easily be duplicated.

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02-10-2005, 02:37 PM	#21 (permalink)
tanman02 Waiting Confirmation Join Date: Aug 15 2003 Posts: 219 Rep Power: 0	we run specials because we are a seasonal business.

02-10-2005, 02:41 PM	#22 (permalink)
tanman02 Waiting Confirmation Join Date: Aug 15 2003 Posts: 219 Rep Power: 0	the only reason indoor tanning is a price driven industry is because of the $9.99, $18.88, and $19.95 salons were introduced. this is the only reason. uneducated and inexperienced individuals and large companies can break into an industry and make money through strictly volume. i have made it pretty clear in other posts that i do not agree with the way the industry is headed.

02-10-2005, 02:44 PM	#23 (permalink)
tanman02 Waiting Confirmation Join Date: Aug 15 2003 Posts: 219 Rep Power: 0	if these companies weren't in the industry customers would be able to make choices based on cleanliness, quality of equipment, service, convenience, etc. people will be a fair price as long as they receive an adequate amount of value. if the industry would turn in this direction we could help to eliminate salons that offer a sub standard tanning experience and over time maybe build a little bit of respect for the industry.

02-10-2005, 02:50 PM	#24 (permalink)
gripmarketing Join Date: May 25 2002 Posts: 970 Rep Power: 23	Thanks to all of you. The subject of this thread is extremely controversial and those who posted here have been able to accomplish keeping it civil while engaging in sharp debate. Well done! :hands clapping

02-10-2005, 02:54 PM	#25 (permalink)
tanman02 Waiting Confirmation Join Date: Aug 15 2003 Posts: 219 Rep Power: 0	just wait till the large franchises get a hold of it

02-10-2005, 03:16 PM	#26 (permalink)
Kay I love Derf!! Join Date: Jul 16 2004 Location: NH Posts: 474 Rep Power: 22	Farnchises are in every industry. it's life. We need to find our own cheese.

02-10-2005, 03:27 PM	#27 (permalink)
gripmarketing Join Date: May 25 2002 Posts: 970 Rep Power: 23	Well said Kay. It appears you’ve been reading the age-old knowledge as retold in most modern fashion in the cheese books. In reality, there isn’t any industry that isn’t truly price-driven. Any difference lies in whether the industry has products or commodities. So the trick is deciding WHERE you want to be in the price scheme of the industry to develop your own niche for your product. Sears came in under the most expensive department stores; Kmart came in under Sears and then in a bad move upgraded, leaving plenty of room for WalMart to come in under them. In autos, the Japanese came in under Detroit, and then the Koreans came in under Japan. There is virtually no product or service that some business can’t provide a whole lot less quality for just a little less money. In most cases, the seemingly skilled consumer thinks they are getting the same quality for less money (and rarely is that the case). So in keeping with the tremendous number of compromises people make in their daily lives, most people 'settle' for less quality for less money.

02-10-2005, 03:35 PM	#28 (permalink)
chester Join Date: May 12 2004 Location: wyoming mi Posts: 83 Rep Power: 0	I just must live in a town of cheapskates because all they are concerned about is price. Just heard an ad on the radio from my competitor. 2 weeks unlimited $14. This is a large franchise is Michigan.

02-10-2005, 04:05 PM	#29 (permalink)
dcjjp2 I love Derf!! Join Date: Jul 12 2004 Location: Va Posts: 3,228 Rep Power: 29	My theory is just offer a fair price for a great service and they will come. I too before opening my doors have tried everyone that had a "great deal" and ALWAYS ended up coming back to the old faithful salon where I used to live because of the fair pricing, services and friendly staff. Some of these large chains ie: PBT that offer these ridiculous deals are like going to Walmart for tanning. Does anyone REALLY like going to Walmart (ambiance wise) loud, long waiting, rude employees (luckily if anyone can speak English, you get my drift) or would you rather go to a small boutique where everyone fawns all over you, truly cares about your skin and how your event that you were tanning for was etc... and you still get a great deal + the experience.

02-10-2005, 04:18 PM	#30 (permalink)
gripmarketing Join Date: May 25 2002 Posts: 970 Rep Power: 23	Very well said, J. There's another vote for the only ways to differentiate your salon: branding and customer service. For everything else, can easily be duplicated.

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