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Old 03-29-2005, 08:22 AM   #11 (permalink)
 
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very good advice, I am opening up a 6 chair hair salon with 2 tanning rooms, and that advice was printed out Thanks!!!!!
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Old 04-07-2005, 12:25 AM   #12 (permalink)
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Sunsally,is there any commputer programs, such as Helios, that will make it easier to tally this info that you speak of in #5? Thanks for taking the time to help others!
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Old 04-08-2005, 11:37 PM   #13 (permalink)
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Helios will track it. We created a code just for FTW. You can then pull how many and what they bought. We had over 650 new clients for our FTW and every single person at least spent a dollar!
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Old 05-19-2005, 08:09 AM   #14 (permalink)
 
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Another thing that might be a good idea is to have your new customers fill out a referral form for everyone they refer and put them in a box. Then once or twice a month have a drawing, only pulling one name. Then give that person something for free, ie. a few tans, a bottle or lotion, etc. Just my 2 cents worth.
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Old 05-22-2005, 04:05 PM   #15 (permalink)
 
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Great post! Just thought I'd add something however. We recently joined the Chamber of Commerce in our town and they will assist with a "Ribbon Cutting". They take care of all the invitations, including county and city mayors, commissioners and officials. They will also make arrangements with the local newspaper to have someone there to do a short story and take your picture. In addition, they will also allow you to put your brochures in the local Chamber office (which by the way has literally hundreds of people come in every day...locals and visitors). A Business AFter Hours is held quarterly for members and at that time you can bring in displays, business cards, brochures or what have you. Other members also attend and at the last BAH we donated tanning as one of the door prizes. It's a great way to get your name out there. It's a small investment for the return that it gives us. When we joined, we were invited to a new member breakfast and our picture was also taken and put in the paper. We've had lots of new clients say that is where they saw us. Normally people don't read the ads in the paper here, but they sure do look at pictures! It may be worth checking into in your town. We are the only tanning salon who is a member and we are also listed on their website and linked to our website through theirs. Our particular Chamber has 560 members and they always refer members first when someone calls or comes in looking for something in particular.
Throwning my two cents in here as I worked for the Chamber for a while and pretty much know the ins and outs. Thought you all may be interested!
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Old 06-21-2005, 04:12 PM   #16 (permalink)
 
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don't forget to get ahlod of your distributor and have them talk to some of the lotion manufactuers to get free promo stuff. i us national tanning and they alway get me as much free stuff as possible.
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Old 01-28-2015, 09:31 PM   #17 (permalink)
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Re: Grand Opening vs. Customer Appreciation vs. FTW

10 years later....the ideas and strategies shared here still work!
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Old 01-29-2015, 07:59 PM   #18 (permalink)
 
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Re: Grand Opening vs. Customer Appreciation vs. FTW

Quote:
Originally Posted by sunsally View Post
10 years later....the ideas and strategies shared here still work!
As I was reading thru it....I kept think, great idea's...thanking you for taking the time to offer it all up...then I noticed from 2005! Wow! Kudo's to you. You are great.
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Old 01-30-2015, 03:11 PM   #19 (permalink)
 
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Re: Grand Opening vs. Customer Appreciation vs. FTW

Advertising is about creating awareness and bring tanners to your salon. In an effort of keeping the reason for your advertisement fresh it is important to take advantage of current events, like The Super Bowl, Valentines day, Customer appreciation and so on. Also remember that communicating with tanners is not always about discounting tanning.

You can advertise packages or memberships starting at your current price instead of a discount. We are reminding tanners that they enjoy tanning.

What you advertise is just as important as when you advertise. Grand Opening, Customer appreciation, FTW events are all designed to increase traffic and jump start a season but structured properly will generate a great deal of income for those few days. I advise against discounts on long term packages.

Discounts during those few special event days should not extend longer than a 30 day package. Especially heading into the busy season.
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Old 02-05-2015, 03:02 AM   #20 (permalink)
 
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Re: Grand Opening vs. Customer Appreciation vs. FTW

We did a free tan day with a packet of lotion. We are a very new salon only open 2 weeks. We decided to do this last minute and we post it on facebook and were doing facebook paid advertising for about 4 days before. We got about 170 likes from our advertising at this point. We put the post on facebook at about 10:30am and we were hoping for a couple of clients. We got 23 and paid $9.12 for facebook advertising for the day. We did about $200 for the day. I know it is not much but I think we got a great return on investment. Facebook advertising for our industry I feel is very good. We are now up to 350 likes in about a week and spent about $140 with $50 of this a facebook ads credit. Our sales have been steadily increasing day after Super Bowl was our busiest day every and the only advertising we have going out now is facebook. We do have a lot of other advertising going out this week and next week so I anticipate business picking up a lot more.
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