Go Back   tanTALK - Tanning Salon Business Owners Community > TanTalk Central > General Tanning Industry Discussions

General Tanning Industry Discussions Tanning Salon Owners and Professionals in The Tanning Industry Discuss a wide Variety of Topics.

Reply
 
LinkBack Thread Tools
Old 02-02-2004, 11:29 AM   #1 (permalink)
 
Join Date: Jan 23 2004
Posts: 5
Rep Power: 0 valcas1 is on a distinguished road
I have been reading the forum for about a month and think the information shared here is awesome. I have a question in regards to opening a new salon. I am currently looking at opening a salon in a town that has two other salons. Do you think that customers will frequent a newer salon with Ergoline equipmnet and a high end look over a older salon? This question assumes that the pricing will be competitive and service second to none. Also what concerns would you have if you were in the same situation? I just dont want to miss anythng, being new to the business. Thanks in advance for any input.
valcas1 is offline   Reply With Quote
Old 02-02-2004, 12:26 PM   #2 (permalink)
 
RandyR's Avatar
 
Join Date: Oct 29 2003
Location: Dallas, TX
Age: 57
Posts: 239
Rep Power: 15 RandyR is on a distinguished road
Wow. I hope you realize what you're asking is next to impossible to answer. No one can predict whether or not your business will be a success, there are just way too many variables. Obviously new equipment and excellent service should win every time, and though it will definitely go a long way towards helping you make money, this alone can not be an indicator of a winning combinition. It takes A LOT of things.
You say you live in a town...how small?? Maybe two salons is too many. What will you hours of operation be? Open too late and close too early and you lose customers. Will you clean the tanning beds or will you have your customers do it?? Will you keep a clean salon or maybe just clean enough??
I'm just throwing things out there that could possibly spell trouble for you even if you have the best of equipment.
If you want people to cheer you on and wish you much success, well you've probably come to the right place. Beyond that, the most I can say is GOOD LUCK:)
RandyR is offline   Reply With Quote
Old 02-02-2004, 05:34 PM   #3 (permalink)
 
Join Date: Jan 23 2004
Posts: 5
Rep Power: 0 valcas1 is on a distinguished road
Randy, thanks for your reply. I am aware that there are alot of factors to running a business, this will not be my first busines. The town that I am talking about has about 40,ooo households and surrounding areas another 25,000. So although I call it a town I think the numbers are there. In regards to hours I am thinking of 9-10 M-S and 9-7 on Sunday. What i was looking for is more along the lines of. would you be comfortable with this situation or would you move on and find a town with no competition.
valcas1 is offline   Reply With Quote
Old 02-02-2004, 07:09 PM   #4 (permalink)
 
Neon Beach's Avatar
 
Join Date: Nov 30 2000
Location: Ontario
Age: 55
Posts: 38,593
Rep Power: 101 Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute
Town with no competition and of similiar population and revenue per household would be the way to go. I know when I opened I thought we'd be stealing clients from the competition like nuts, newer equipment, cleaner, more focus and tanning and fantastic customer service backed up with less expensive pricing, they were going down I screamed. But it didn't happen. Sure we pulled many away from them, and still are, but we ended up creating our own brand of clientele. Definintely do not count on stealing enough clients to keep you going. Go after the untanned market, keep the non-tanners who are thinking about it away from the competition.
Neon Beach is offline   Reply With Quote
Old 02-02-2004, 09:13 PM   #5 (permalink)
 
Join Date: Jan 19 2004
Location: Gretna, LA
Posts: 28
Rep Power: 0 southerntan is on a distinguished road
I think you need to find something to offer the other salons don't have. Spray-ons, or special promotions that make yours a gathering place or just someplace that they really enjoy visiting. A lot of it is in the marketing.
southerntan is offline   Reply With Quote
Old 02-03-2004, 09:53 AM   #6 (permalink)
 
Join Date: Jan 23 2004
Posts: 5
Rep Power: 0 valcas1 is on a distinguished road
Thanks Southerntan. I was going to wait on the spray-on tan for a little while. But after your statement, I am having second thoughts. It might make more sense to get it for the grand opening, to bring in a different client. Also gives me something to advertise different. I also agree with you on the marketing. I believe most salons fall short in this category, We have some new ideas that we will try to pump up the client base. I am also in a position to give away the store to get people in the doors to experience it. Thanks again for everyones input. Any new advice would be greatly appreciated.
valcas1 is offline   Reply With Quote
Old 02-03-2004, 01:10 PM   #7 (permalink)
I vote for DERF!
 
unity's Avatar
 
Join Date: Jan 6 2004
Location: Midwest-ish
Posts: 4,400
Rep Power: 16 unity is just really nice unity is just really nice unity is just really nice unity is just really nice unity is just really nice
One thing I have learned through other is not to buy too much equipment at first. Purchase a few beds, have rooms ready for more. This not only lowers your up-front costs but feed back from customers about beds and bed usage will help you decide on future purchases. Southerntan is right about spray tanning , its a lot cheaper to setup than a bed and its a good niche to go after. Just do your research on that too! The key factor is the solution , a good solution will give good results. We use Amber-Mist - is there somthing better? Probably, but for now we like it and our customers do too. A bad solution can make customers orange or unhappy, and in a city of 40,000 it wont take long for people to say "dont try that, it sucked". I grew up in a town that size and saw first-hand how the salons opened and closed, once you have a bad first impression in tanning it is hard to recover!

_________________
[ This Message was edited by: unity on 2004-02-03 13:11 ]
unity is offline   Reply With Quote
Old 02-03-2004, 06:58 PM   #8 (permalink)
 
Join Date: Dec 9 2003
Posts: 331
Rep Power: 15 salonpro is on a distinguished road
You may want to expand on services. Offer NOT just tanning. It really helps. IMO
salonpro is offline   Reply With Quote
Old 02-03-2004, 07:10 PM   #9 (permalink)
 
Neon Beach's Avatar
 
Join Date: Nov 30 2000
Location: Ontario
Age: 55
Posts: 38,593
Rep Power: 101 Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute Neon Beach has a reputation beyond repute
Eeeeeeeeeeh! Mist-on tanning is whole different clientele. Yo won't lose many to mist-on. My lotion wholesaler put a mist-on in each of his 2 salons. He is trying to sell my one, but tells me that the mist-on units do not take away from his regular UV tanners. It's extra money yes!, but does not take away from the UV revenue. He himself prefers a tanning bed. Unity is correct, I tried this guys mist-on, it was confusing at first, but after a few times you'd get it, however, I was not happy with the results, my UV tan went orange, I looked orange, felt orange and even ate an orange. Until the solution is improved, I'm not convinced that I "need" to invest that kinda bux ($60,000 CDN) to compete. My UV clients will not switch long-term.
Neon Beach is offline   Reply With Quote
Old 02-03-2004, 07:17 PM   #10 (permalink)
 
lil_missfit's Avatar
 
Join Date: Sep 29 2003
Location: Arizona
Posts: 1,374
Rep Power: 18 lil_missfit has a brilliant future lil_missfit has a brilliant future lil_missfit has a brilliant future lil_missfit has a brilliant future lil_missfit has a brilliant future lil_missfit has a brilliant future lil_missfit has a brilliant future lil_missfit has a brilliant future lil_missfit has a brilliant future lil_missfit has a brilliant future lil_missfit has a brilliant future
I agree with Neon on the Mist On. I went with the airbrush system. I'm now selling it. I prefer the tanning bed as to mist on. Even if you do a great job with the application, when if starts to wear off (due to exfoliation) it looks horrible. I've been learning a lot about DHA and it is not a product that is good for your skin. Stick with good education and great lamps.
lil_missfit is offline   Reply With Quote
Reply

Bookmarks



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Another \"sort of\" new guy looking for info on opening a new salon excitednewguy New To The Tanning Business 10 10-01-2005 11:15 PM
Opening new salon....Need slightly used Tam America Equipment. teamtan205 For Sale - FOR SALON OWNERS ONLY 0 08-10-2005 06:32 PM
opening a salon saras55 General Tanning Industry Discussions 21 09-03-2004 09:23 PM
OPENING SALON SOON AND HAVE THREE OTHER SALONS IN AREA ANY ADVICE Island Sun 4 New To The Tanning Business 11 03-20-2004 02:02 PM
Toying with the idea of opening a salon Honeyrose29 New To The Tanning Business 7 02-17-2004 09:26 AM


All times are GMT -5. The time now is 01:38 AM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
Copyright 2009 - tanTALK.com

click here for advertising info!