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Old 02-03-2002, 01:39 PM   #1 (permalink)
 
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Max wanted us to schedule a conference call or chat for him to answer tough questions from the TanTalk moderators. This has been delayed too long. The TanTalk moderators have decided to post the questions here. This will allow Max to answer them at his leasure.


(1) Is there any way to lower the salon cost in Canada. Apparently, salon cost in Canada is much higher than US cost. She stated that they have a really hard time selling CalTan since the prices are so high. They have to retail Naughty & Nice for over $90, and no one is willing to pay that.


(2) Why did he allow Fusion to get dropped from the California Tan product line?


(3) How is Caltan compensating for the lost revenue of pulling out of beauty supply, internet sales, etc. You can't tell me that somehow that cost will not be passed onto salon owner's because it will. By demanding and clamping down on diversion... I fear that there is a high cost to that. I want to know what's changed since taking their strong stand on diversion.


(4) Why does tanning lotion have to be so expensive? I understand that all those special tanning ingredients like L-Tyrosine and such are used and that we need to make a profit, but why retail between $40 - $60? I would sell a lot more lotions if the price was lower and in reality I would make more money.


(5) Aren't salon owners shooting themselves in the foot by demanding an end to diversion? Won't this only cause the price of lotion to sky rocket and force tanners to seek their lotions from other companies who don't have an anti-diversion policy which will in effect snowball, dropping in-salon lotion sales, forcing companies such as Caltan to re-evaluate their stance on diversion?


(6) How long was the period of time from when you became aware of the problem of diversion and how it affected salon owners until you took action? What was the deciding factor in pulling out of beauty supply and internet sales that made you finally take action?


(7) What do you think the future holds for the ITA? How involved are you going to be in the goals of the ITA? Will the ITA ever enbrace the salon owners?


(8) If you could take a picture of the tanning industry 10 years from now and describe it how would it look?


(9) How do you feel about the scare tactics that ETS used pulling their advertising in response to your button campaign? What do you think now that they have decided to put their advertising back? How would you respond if you were censored by any of the major trade shows and told you couldn't pass out materials?


(10) What kind of long term affect do you see the antidiversion campaign will have on the overall tanning industry?


(11) What do you anticipate will be the next big crisis in tanning to affect salon owners? What is California Tan's expected response to this potential crisis?


(12) If the FDA decided to put a limit on the UVR that a client receives in a tanning salon during a year, will California Tan join forces and fight the FDA? Will they present at the upcoming hearings? If not, why not? If the FDA is successful in such limits, what direction will California Tan take for the future?


(13) What was your childhood like?


(14) What do you consider the main influence that allowed you to get to where you are in life?


(15) As a consumer, Pepsi, Coca-Cola and other such "big" companies nationally advertise. They educate me through their commercials and their products are an everyday staple in my life. The convenience store clerk, theater attendant and grocery store don't have to educate me on why I should buy a product. Why don't indoor tanning lotion companies such as California Tan promote their products on such a national level? Why is the sole responsibility for this exposure and education and consumers placed on the small shoulders of independent salon owners? Don't you think this is expecting an awful lot of them?


(16) Pretend you are a salon owner and CalTan does not exist. Which products would you carry and why?


(17) What's your dream job?


(18) Before going to work at CalTan, name a time when you listened to a customer and acted upon their wishes? Name a time when you didn't act upon those wishes?


(19) The music industry is controlled by the record companies. These companies decide when a record will be released, which singles will be released off of each record and what type of radio station is allowed to play which record. Do you think the tanning industry is like this? Is becoming like this? Should be like this? Should not be like this?


(20) If you do National Advertising like Pepsi and Coke, would that encourage diversion? Or could Caltan control that once they get in under control now?

21. What is the scoop on Sunergoline and Caltan?


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Old 02-04-2002, 12:45 PM   #2 (permalink)
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Old 02-04-2002, 12:53 PM   #3 (permalink)
 
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Great questions! Sure would love some answers.
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Old 02-04-2002, 01:08 PM   #4 (permalink)
 
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Ah... the tangled web we weave. We don't know what else to tell you Max. I would love to do a teleconference. But I work over 80 hours a week. If you would like to be put on hold continually so I can clean a bed or assist a customer, we could do a teleconference. It may last several hours. Let's just make this easy on yourself and answer them here for everyone to see. We'll even let you answer one a day. And, with the benefit of typing the answers you can adjust them to say whatever you want and not have to worry about your statements being taken out of context.
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Old 02-04-2002, 02:51 PM   #5 (permalink)
 
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Max,

Fly to Huntsville and I will personally help you purchase a new laptop and get it configured. Don can even join me here and he can give you another session of techno-max training.
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Old 02-04-2002, 05:18 PM   #6 (permalink)
 
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Perhaps I could pitch in towards a new laptop with the profits I'm making selling OTHER lotions.....naaaaaaaaaaah.

Feel free to email (spellcheck!) the answers to any of us. Handwrite them, give to your secretary, let her/him post them for you. Morse code? Singing telegram? Smoke signals?
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Old 02-04-2002, 06:56 PM   #7 (permalink)
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I would be happy to answer these questions if Max does not want too!

Let me pick one and cover that one for him as I see it!

Why does tanning lotion have to be so expensive?

Because of the fantastic amount of excess packaging, marketing and corporate overhead added to the cost of every bottle that increases the cost of the product without improving the quality of the product one bit.

Major manufacturers spend millions of dollars a year running full page magazine ads targeted at tanning salon owners not their tanners, giving away samples, and other bribes to salon owners to convince them to sell their products.

These major manufacturers must realize that salon owners can easy sell any product line they want to. I belive tanning prioducts are so expensive because these major lines use these millions of dollars in advertising to create smoke and mirrors to give salon owners the illusion that tanners know their brand and will demand it instead of taking a salon owner recommendation.

The reality is that a first time tanner does not even know tanning products exist much less do they have a clue what any are called. Tanners trust and belive tanning salon owners to help them choose the tanning product best for them. That is why, I belive that brand names mean nothing in this industry, what every you want to be the best seller in your salon is the best seller!

At Soakin' Up The Rays, Inc., we have eliminated the excessive spending on advertising, overhead and marketing instead allowing you to make double or triple the profits on our products (Soakin' Up The Rays (R) or Private Label) while still pricing them so your tanners can afford them!

Somehow, I do not think that is the same answer Max would have given. I would like to hear his answer to this question that would be very intresting.



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Old 02-05-2002, 12:51 AM   #8 (permalink)
 
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Greg~
Not only are you beating a dead horse on suntanning, but I see that you dragged it over here as well. Please get over your obsession with Max. It is unhealthy!
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Old 02-05-2002, 06:09 AM   #9 (permalink)
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Steph: I was simply answering the questions that Max seems so reluctant to answer. These are great hard hitting questions. I was simply giving my answer.

Without the excessive Overhead, Marketing, Corporate Perks, Entertainment Expenses, Nationwide free sampling programs and other wasted expences by these major manufacturers then they could sel their products for less.

That's the truth!
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Old 02-05-2002, 12:03 PM   #10 (permalink)
 
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I liked all these questions and actually I would like to hear the answers from Max and the other lotion lines..

JA also.

Good questions everyone!
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