California Tan - PR

California Tan is excited about the tremendous response we have had to our new Show and Sell Counter Display Deal. Due to the high volume of calls through our Customer Service line and positive feedback from distributors and salons, we thought it would be useful to post specific details regarding the contents and strategy behind the Show and Sell Display.

The Deal Includes:
6 Accomplice 8.5oz
6 Pure Chocolate 6oz
6 Ambrosia Dark Deluxe 6.7oz
6 Heat Shock 8.5oz
6 Illuminate 1.7oz

You Receive Free:
6 Full Size Tester Bottles (1 each of the above products)
6 Product Cards (1 each describing the above products)
1 Show and Sell Counter Unit
6 Accomplice packettes
6 Pure Chocolate packettes
6 Heat Shock minis
6 Total Immersion packettes
6 Peepers
6 Sunsets
1 Easy as 1-2-3 Poster
1 Tropical Rendezvous Poster
1 Sun Worshipper Poster
20 Consumer Brochures
1 Product Prescription Counter Card
1 Be Wise Protest Your Eyes Mirror Decal

The Strategy:
The best way to create a sale is to have your customers see, touch, feel and smell the products you offer. As you can see from the image below, the deal comes with one simple product display to showcase the new California Tan products for 2002. Simply placing one of the tester bottles as a feature product for the week, with its corresponding product card, will encourage your customers to try the new products and read about their tanning benefits.

What You May Not Know:
· The display features a security cord and each tester bottle comes with a “tester sticker” and security cord attachment so that your valuable tester bottles don’t mysteriously walk away.
· The deal comes with $170 of free products, plus tester bottles, posters and sales tools.
· The deal has a total suggested retail value of US $1,388 – but the salon cost is only US $609!

Don’t miss out on this simple way to get your customers interested in the new California Tan products for 2002! We encourage you to call your distributor today for further details.

BooBop

Man o man, I called my dist. today to ask about this. she said Mitzi you just missed out on the show special they had. dang it i missed by 2 days.... oh well guess i will have to pay a tat more but i will have it...