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Old 10-12-2001, 11:32 AM   #1 (permalink)
 
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California Tan Press Conference today at 11:00AM Central Time. Max Recone the CEO of California Tan will be talking to the tanning community about changes that are being made at California Tan to better serve the tanning community. Stay tuned for information about California Tan. I had the pleasure to speak with Max last night. He is very concerned with what we salon owners have to say! The direction that he is taking his company in will be a winner! Watch what California Tan will do for us this year!
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Old 10-12-2001, 12:14 PM   #2 (permalink)
 
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Max Recone Speaks: ( These are not verbatum notes )

Last August we purchased Cal Tan. Over the last year we have been visiting salons all over the country to hear what they have to say! We wanted to know what the salon owners were saying. We are implementing a lot of new programs that you want.

One major change we are making is to cut the Beauty Industry out of our distribution channels. This means an 8% cut to us but we feel this has been a hinderange to salon industry.

This will take some time to get all the products out of the Beauty Industry. We promise to be up front with the salon owners! We will make mistakes but will do our best to listen and make corrections.

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Old 10-12-2001, 12:33 PM   #3 (permalink)
 
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Ken Meeks ( Marketing Director ) speaks:

Three Brands - One Vision - California Tan / Matahari / Emerald Bay

We are going back to the basics!

New Products

Accomplice - Step One - This product contains VITATAN ( Tan Builder ) / Shea Butter for moisture / Light unisex frangrance. $30 SRP

Illiminate - Step One - Facial Tanning Treatment - VITALIFT ( Tightens and revitalizes the skin ) / Vitamin E enriched / Apple skin Extract. This product will help the salon owner to generate extra sales. This is a big market product that women are looking for. $20 SRP Very Nice Feel on the skin.

Heat Shock - Step Two - Extreme Dark Tanning Inferno. Hot Action Level 12! Ingredients to allow easy application to skin. ProVitamin D included to help your skin absort more Vit. D. $55 SRP

Question: Heat Shock contains Niconatate. Is this a derivative of Nicotine?

Answer: No. It's a derivative of Vit. B-12 which has been used in the medical fields for over 50 years.

Salon owners will have samples mailed out in early November.

Question: Why do some people NOT feel a tingle at all?

Answer: Some people's skin become accustomed to the hot action effect. However, they still receive all the skin benefits.

Pure Chocolate - Step Two> Brother to Hot Chocolate. If a beginner likes Hot Chocolate then they will like Pure Chocolate in the step two level. $35 SRP
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Old 10-12-2001, 12:41 PM   #4 (permalink)
 
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http://www.chippp.com[ This Message was edited by: Chippp on 2001-10-12 11:48 ]
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Old 10-12-2001, 12:45 PM   #5 (permalink)
 
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Ken Meeks ( Marketing Director ) speaks:

New Products

Ambrosia Dark Deluxe - Step 2 Swirl Lotion. Larger bottle for step 2 tanners. 60% lotion 40% gel. Rooibos Extract for skin softening. Very good ingredient. $45 SRP

Total Immersion - Step Three Step Three products will help you keep your tan longer. TAN EXTENDER Every person coming into the salon should be using this product. Another extra income product. VITATAN / Multiple sources of copper to help darken existing melanin. $18 SRP


Step 1 - Beginning Tanner. They will reach the tanning plateau. Move to Step 2 when they say that are not getting any darker.

Step 2 - Advanced Tanner. This is to help them go beyond the plateau.

Step 3 - Tan Extender. This should be used to keep the moisture in the skin. This is most important to keep your skin moisturized. Use this regardless of whether you are on Step 1 or Step 2.

Lip Balm SPF 25 Price Reduction!!!! $3.50 SRP

Peepers and Sunsets Price Reduction by .75 cents!!! $2.25 SRP on Peepers.
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Old 10-12-2001, 12:51 PM   #6 (permalink)
 
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Ken Meeks ( Marketing Director ):

Gift with Purchase Promotion

Accomplice and Pure Chocolate will include a FREE Gift of 6 oz sample of Total Immersion This is available immediately!!! We have observed that this is a great sales tool. Consumers like this!

MaxLotion Promotion Receive 1 oz Sample of Accomplice with a purchase of MaxLotion.

Climax Promotion Receive 6 oz Total Immersion with purchase of Climax.

Fall Bag Gift Set Pack of several products in a cosmetic bag.
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Old 10-12-2001, 12:58 PM   #7 (permalink)
 
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Ken Meeks ( Marketing )

New CalTan T-Shirt with American Flag They will create a scholarship fund to aid the New York victims and ALL money from the sale of these shirts will go to the fund!

New posters that easily explain the new products and ingredients Laminated and high quality. Sits on the counter.

Show and Sell Counter Deal This will help you display tester products on the counter. High Quality Display!!!
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Old 10-12-2001, 01:01 PM   #8 (permalink)
 
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Ken Meeks ( marketing )

Volume Reward Deals Expires March 15th. You will send in your invoice from YOUR distributor and get rewards back from Cal Tan. More detailed later....

Pricing Grid Prices are closly related so that they fall into product grids.
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Old 10-12-2001, 01:14 PM   #9 (permalink)
 
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Deborah Pierce was most informational during this conference call. She is the Vice Pres. of Research and Technology. She was able to answer all questions with ease. Very professional and knowlegable person. She would talk about each product and detail the ingredients and their role in the tanning process.
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Old 10-12-2001, 01:19 PM   #10 (permalink)
 
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Ken Meeks / Debbie Pierce speaking:

Matahari - Sexy Tan - Step One Lots of natural oils $40 SRP

Matahari - Seductress - Step Two This product contains it ALL! It also helps make your skin more translucent. This will allow you to see more melanin ( Darker Skin ) $50 SRP

Matahari - Sexy Tan Promotion FREE 2.5 Oz Dark Sexy Tan sample. Available now!

Matahari also gives product Rewards for purchasing products just as the Cal Tan product line.
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