05-24-2012, 12:59 PM | #21 (permalink) | |
Join Date: Dec 1 2009 Location: Midwest
Posts: 190
Rep Power: 15 | Re: Negative publicity, recession and less volume. (The elephant in the room) Quote:
I had no industry experience when opening the place in 2009, which was a mistake, but it's something I have to deal with as I can't take back my choices. Yeah, enough to make it worthwhile for us, however, I don't expect to be offering it by this time next year due to the FDA. | |
05-24-2012, 01:14 PM | #22 (permalink) | ||
Join Date: Jan 19 2012 Location: BC
Posts: 38
Rep Power: 0 | Re: Negative publicity, recession and less volume. (The elephant in the room) Quote:
Just in case you missed my post earlier as it was covered up right away by the ongoing conversation, I wanted to re-post this question to you. (read the quote above) | ||
05-24-2012, 01:20 PM | #23 (permalink) |
Join Date: Sep 26 2011 Location: Longmont, Colorado
Posts: 89
Rep Power: 0 | Re: Negative publicity, recession and less volume. (The elephant in the room) Well they were doing around 110,000 a year in 2008-2010 then the owner i bought it from dropped it to 64,000 in one year but like i said it was run into the ground by her and this year we are trending about the same maybe a little more |
05-24-2012, 02:08 PM | #24 (permalink) |
Re: Negative publicity, recession and less volume. (The elephant in the room) I contribute the high numbers to a few things. I managed tanning salons while in college, have a degree in advertising and work for a few years in outbound sales positions for large corporate companies. I also have an amazing staff who truly care about the business. I work about 20 hours a week but constantly pop in to make sure everything is running smoothly. We don't do eft's (shocker I know) and run specials monthly, not sales, but focus on specific packages and have amazing customer service. I truly love being in this business and can only imagine how great it could have been if I had opened in the early 2000's..would have been in high school though so that wasn't really an option lol. Thought I'd give my feedback to show that there can be a positive and profitable way to make it in this industry. | |
05-24-2012, 02:30 PM | #25 (permalink) | |
Join Date: Jan 19 2012 Location: BC
Posts: 38
Rep Power: 0 | Re: Negative publicity, recession and less volume. (The elephant in the room) Quote:
Thanks for the feedback Lady Twilight. I may be wrong but I would suggest that your example is in the Great Sales category. You should be very proud of what you are doing. It would be interesting to know more about your location but that isn't the objective of this thread. Any other owners willing to share their thoughts on sales volume, customer volume, before and/or after 2008 would be great. Also, feedback on negative publicity would also be good. | |
05-24-2012, 03:42 PM | #26 (permalink) | |
Join Date: Aug 29 2010 Location: iowa
Posts: 218
Rep Power: 0 | Re: Negative publicity, recession and less volume. (The elephant in the room) Quote:
I stay cheery for the customers when they are here. You have a sence of humor I can tell from your posts and a great smile. Giving great customer service is the best we can do sometimes. I would do anything to have a job with a 401K, vacation, and weekends off like I used to. I live in Iowa, and tornado season is here Shoot, wouldn't that just be too bad if I was blown away ? | |
05-29-2012, 11:06 AM | #27 (permalink) |
I'm Banned Join Date: Feb 9 2010 Location: Kansas
Posts: 20
Rep Power: 0 | Re: Negative publicity, recession and less volume. (The elephant in the room) They always say Canadians are nicer, apparently their thread is too LOL... i put this in the other one...GOODGUY thanks for bringing up this great question LOBO77 - I agree with many of your assessment. I think a lot of the breakdown in good salon versus average salon is in equipment as well. Without HP (an other high end models) a small salon's chances of hitting high averages of $25,000 per tanning bed per year are impossible. I also think that at a time when we are waiting on your 3 steps to occur (don't hold your breath) it is difficult to invest in expanding any small business but ride out the storm as best you can. Underhill is correct in that we need to market with the times, however each area of the country is unique in it's own ways and that takes precedence over blanket standard marketing plans. My salon is in a growing area of a town, however the town is fairly stagnant as far as growth in new employment opportunities and WOW does the job market stink. I cannot give information for a good market study on the numbers prior to 2007, however i can tell you that growth has stopped this year and i see weather as the main culprit currently. We saw 8.5% growth in 2010 and 17% in 2011 (horrible winter, hotter than average summer, excellent marketing); this year i am battling to break even so far with last year and praying for an extremely hot summer so that tanners in my area will be forced inside to tan. |
05-29-2012, 11:11 AM | #28 (permalink) | |
I'm Banned Join Date: Feb 9 2010 Location: Kansas
Posts: 20
Rep Power: 0 | Re: Negative publicity, recession and less volume. (The elephant in the room) Quote:
| |
05-29-2012, 11:32 AM | #29 (permalink) | |
Join Date: Jan 19 2012 Location: BC
Posts: 38
Rep Power: 0 | Re: Negative publicity, recession and less volume. (The elephant in the room) Quote:
I don't know what happened to my reply to you back the same day you posted yours. This second reply will be shorter. I'm sorry to hear about your struggles. Unfortunately in today’s society staff, customers, friends or just people in general can be jealous of successful entrepreneurs while discounting just how much risk there is involved to get there. A failing business is much worse than being unemployed because you not only don't get money to live on personally but you have to support the business losses which can result in a loss of ones life’s savings... everything. My guess is that you have thought of a billion options to get yourself out of your situation so I doubt I can offer much here. Just try to keep in mind that if it is a business decision you may be better off to take the loss, re-group and move on sooner rather than later. I'm not telling you to throw in the towel but remember what is important in life, make the hard business decisions, pick yourself up and pick the right direction for you. We were lucky that we had 9 years of great sales before the crazy stuff started happening. However, my point about the change in the industry still appears to be relevant as public perception seems to be changing for the worse. Unfortunately personal entitlements and loss of freedoms appears to really be changing how people think and act. On some levels it is kind of sad. | |
05-29-2012, 02:28 PM | #30 (permalink) | |
Join Date: Aug 29 2010 Location: iowa
Posts: 218
Rep Power: 0 | Re: Negative publicity, recession and less volume. (The elephant in the room) Quote:
| |
Bookmarks |
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
Thread Tools | |
| |
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
The Elephant in the Living Room? | TED HUTCHINSON | The Benefits of UV Light | 9 | 08-04-2007 08:48 PM |
White Elephant Gift | PeppermintPatty | Say What ????? | 18 | 12-08-2005 12:47 PM |
To do volume or not to do volume that is the question?? | uvman | General Tanning Industry Discussions | 16 | 03-07-2005 09:12 PM |
How To Eat An Elephant: The NAC Revisited By Ask Don! | Don Smith | Tanning Salon Management | 32 | 06-01-2002 09:30 AM |
Has your salon gone through a recession? | LadyBlue | Tanning Salon Management | 2 | 09-28-2001 07:58 PM |