What should we add to our salon?

[Cocoa Tanning]

We recently opened a tanning salon. Cocoa Tanning Studio

We have 5 rooms, but currently have 3 beds and 1 standup. The 5th room is empty. We need to put a new machine there and are looking for some ideas:

Our existing line:

1- 9 minute standup
2- 20 minute bed
3- 15 minute bed
4 - 12 minute bed


options for room no. 5:


A. Another 12 minute bed
B. another 20 minute bed
C. another standup
D. Spray tan
E. Teeth Whitening
F. Aqua Massage bed
G. Rejuvenation station

All inputs are appreciated.

check out our website at www.cocoatanning.ca

[CrystalSS]

Since you are so small it would NOT be prudent to use that room for a spa service. You are up against capacity issues as it is. A spa service will likely not generate the revenue that a tanning unit would.

I say another base bed or a spray tan unit IF spray tanning is not a hot commodity in your area. If the market is saturated with spray tanning you could always find a spot to do airbrush in a pop up tent.

[HOT STUFF]

There is nothing that is going to bring in the money for that last room as a good high pressure bed. Magic, Matrix, Mastersun, pick one. I see you went with all ETS equipment. Do yourself a big favor and don't even consider the Velocity. You can thank me later.

[Brian Oshman]

Yup, HP or another big VHR. With only five beds you want to get as many people through the door as possible per day. It is tanning time, not nappy time. If they want to nap, the Holiday Inn is down the street.

[Brian Oshman]

...and I hope that you are not selling minutes.
Minutes Are Death!®

[Cocoa Tanning]

Thanks everyone for the great input .....

We seem to be getting a lot of interest in our basic 20 minute bed. We have a monthly unlimited package for $50 that gives unlimited access to the 20 minute bed. Alot of people are buying that, so the basic bed is always busy. If they want to use the other beds they have to pay an extra charge per session. Some clients are finding it agitating that they have paid for the service, but the bed is full most of the time/...

Should I think about adding another 20 minute bed, or is it a better idea to include the 15 minute bed in the unlimited package?


Brian, we are not selling minutes, we sell points packages and unlimited monthly packages. the points packages are by session not by minute.


thanks :)

Ali
Cocoa Tanning Studio

[CrystalSS]

Although others will disagree, I still say another base bed. Otherwise you hit the WALL on your capacity. It is nice having a HP bed, but in this case I think it would work if you had more than 5 rooms.

Again, you increase the base capacity ability which is helping you to make money out of the gate right now. An HP does cost more but selling 100 more base memberships as opposed to a few HP sessions might not be prudent until you are able to garner more space. WHY would you not expand on what you are making money on right now? It takes quite a long time to recoup the cost of the HP.

I love my HP but I have salons with 30 rooms in them.... all I am saying is I think for you right now that option should wait. But in the end you make the decision that is best for you.

[CrystalSS]

BTW...I would add a base stand up before I would add a 15 minute upgrade bed to the base unlimited. Then they have a choice of laying or standing.

[Cocoa Tanning]

Thanks Crystal,

I currently do have a 15 minute bed, so just thought I would include that in the unlimited base package.

My standup is a strong 9 minute machine, which I am charging the most for so i am not too sure about including that in the basic package.

maybe i can add a basic standup in the spare room .....

[ekc123]

IMO, I would get another 15 min bed, include all three together and real soon 86 the 20 minute bed for another 9-12 minute bed. U are to small to run with 20 minute beds like that. u will lose customers fast that do not want to spend the money to ugrade.