Today is the day you increase your sales!
There is no denying that the indoor tanning industry is standing at a crossroads. Since 2001, tanning salons nationwide have endured some tumultuous times. Salon owners hoped and prayed the next season would be the one to lead them out of the lull. While the past few seasons have been difficult for many, sunlight appears to be on the horizon.
Emerging onto the tanning scene is Generation Yóthe generation born between 1978 and 2000 that accounts for approximately 76 million Americans. According to Wikipedia, economic materialism seems to be abundant with Generation Y. This spending group is obsessed with possessing expensive electronic devices such as iPods, high-tech cell phones, digital cameras and laptops. Salons should take special notice of this segment and market accordingly.
Itís been years since marketing has brought a fresh look to tanning. It only makes sense to shift emphasis to the avenues the Generation Y demographic utilizes most. Tanners between the ages of 18-30 donít clip coupons. They are too busy on their cell phones texting! We are excited to bring you the technology to capture their attention.
Contact me with any questions.