02-09-2014, 07:58 PM | #11 (permalink) | |
Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 18 | Re: High Pressure, tony and Robertk Quote:
My stores in Chicago where all 30-40 beds and very successful. I understand the current models you all employ. I imported Sportarredo HP for years in the 90's. I sold more HP and then most anyone in the world for awhile. Every single bed I had in my chain had HP. My first salon i opened in 1985 had HP facials in every unit. No one had HP back then but me in my area. I know HP! Technology changed everything when the VHR and 9k90 came out. No one saw the full extent of how it could change our industry including me until one day I had an epiphany. Very few salon owners can or will see it as I see it because it either goes against their natural perception and/or their business model. I do almost nothing like i did 10 years ago. All of my competitors have changed very little in 10 years. I do almost nothing else like the rest of you. Everything we do goes against the tanning grain. People keep saying we have to reinvent our industry. Well I did Sun and no one sees it! From cashless to technology. No one will follow us because they dont understand us. Because they dont understand us they cant appreciate or follow us :) What you see today will not be us in 2015 and what you see in 2015 will not be what you see in 2016. We change to take advantage of the changes in our culture and our clients. And it all changes every 6-12 months now! Our model is very disruptive when we show up. Its very hard to compete with darker, faster, cleaner and $9.99 :) Last edited by Tony; 02-09-2014 at 11:34 PM. | |
02-09-2014, 08:19 PM | #12 (permalink) | |
Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 18 | Re: High Pressure, tony and Robertk Quote:
You have become quite judgmental. Tisk Tisk :) We never say tanning beds are bad. We do not train our staff to say that. Most of our employees are clueless about HP vs LP. We do say tanning booths are more Hygienic. Do you really think tanning beds are as hygienic as a tanning booth? We promote the advantageous of stand up tanning as any smart entrepreneur would. We do not bash beds. That is your perception Sun because you are locked into a bed mind set and bed system. We don't corner a "cheap" niche EFT market Sun. When we come into town we corner the whole market. Everything we do in our stores is top notch. Nothing is done on the cheap including our exceptional marketing! I would put our marketing creativity up against any salon or chain in North America! Our customers appreciate the consumer friendly pricing we offer. What you see as cheap I see as strategic and our customers see as VALUE! I see everyone as Sears and us as Target! Which stock would you rather own? One day the tide will turn on UV light and our society will view UV light like they do exercise and diet. When this happens all that will be left for our enemies to attack will be the type of UV light we use! That is why HP is bad for indoor tanning! | |
02-10-2014, 09:32 AM | #15 (permalink) |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: High Pressure, tony and Robertk I do happen to agree with a lot of what Tony says. Our industry preaches moderation, but pushes HP. Our stores are not efficient energy wise, we do not control costs, and we wonder why we are not profitable. We buy and push 35k beds that people cannot afford to lay in. We pricing ourselves right out of the market. With our $100 packages and $100 lotions. There probably are aspects of this business model that I do not agree with but the essence of it is that we must become more cost conscious and price competitive-we are battling for the consumers dollars. |
02-10-2014, 12:09 PM | #16 (permalink) |
Team TanTalk Join Date: Oct 21 2003 Location: The Fort
Posts: 942
Rep Power: 21 | Re: High Pressure, tony and Robertk Know your numbers: then you will know exactly why you are (or) are not profitable. But wait it gets better... Then you can make it more profitable with predictability and if you are not profitable, you can turn it around quickly. Gross margins, throughput, and inventory reduction – Master your numbers & make more money
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02-10-2014, 03:50 PM | #17 (permalink) |
Team TanTalk Join Date: Oct 21 2003 Location: The Fort
Posts: 942
Rep Power: 21 | Re: High Pressure, tony and Robertk A great read on Disruptive Innovation: The Innovator's Solution By: Clayton Christensen & Michael Raynor ISBN: 1-57851-852-0 Tony, are you using ISIS for your cashless system?
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02-11-2014, 12:04 AM | #19 (permalink) |
Join Date: Jan 10 2005
Posts: 268
Rep Power: 20 | Re: High Pressure, tony and Robertk One day the tide will turn on UV light and our society will view UV light like they do exercise and diet. When this happens all that will be left for our enemies to attack will be the type of UV light we use! That is why HP is bad for indoor tanning![/quote] I use to feel the same way about UV light. I really thought the tide would turn by now. One year our numbers would be up only to be followed by a down year. |
02-11-2014, 07:19 AM | #20 (permalink) |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: High Pressure, tony and Robertk One day the tide will turn on UV light and our society will view UV light like they do exercise and diet. When this happens all that will be left for our enemies to attack will be the type of UV light we use! That is why HP is bad for indoor tanning![/quote Betting on this happening is a dangerous gamble. If you're wrong, its lights out. But we are all gambling on this to some degree. The difference is, some of us are running into the burning building, and some of us are looking for the exits. |
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