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Old 02-11-2014, 08:24 AM   #21 (permalink)
 
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Re: High Pressure, tony and Robertk

Quote:
Originally Posted by House of Tan View Post
There is the key
I don't think that this business model is that disruptive for those who are paying any attention to what is going on around them. Again, this is not that earth shattering. No more earth shattering than the drive through window was for the restaurant industry.
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Old 02-13-2014, 11:26 AM   #22 (permalink)
 
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Re: High Pressure, tony and Robertk

Quote:
Originally Posted by Tony View Post
I would rather make larger profits in multiple stores:)

My stores in Chicago where all 30-40 beds and very successful.
I understand the current models you all employ.

I imported Sportarredo HP for years in the 90's. I sold more HP
and then most anyone in the world for awhile. Every single bed I
had in my chain had HP. My first salon i opened in 1985 had
HP facials in every unit. No one had HP back then but me in my area.

I know HP!

Technology changed everything when the VHR and 9k90 came out.
No one saw the full extent of how it could change our industry including
me until one day I had an epiphany. Very few salon owners can or will see
it as I see it because it either goes against their natural perception and/or
their business model.

I do almost nothing like i did 10 years ago. All of my competitors
have changed very little in 10 years. I do almost nothing else like
the rest of you. Everything we do goes against the tanning grain.

People keep saying we have to reinvent our industry. Well I did
Sun and no one sees it! From cashless to technology. No
one will follow us because they dont understand us. Because
they dont understand us they cant appreciate or follow us :)

What you see today will not be us in 2015 and what you see in
2015 will not be what you see in 2016. We change to take
advantage of the changes in our culture and our clients. And it
all changes every 6-12 months now!

Our model is very disruptive when we show up. Its very Uhard
to compete with darker, faster, cleaner and $9.99 :)
Agree to a certain extent, but I think you just have your own set of gimmicks or let's call it, your spiel to convert over people loving lay down tanning that walk into your salon. I think it's easy to see your goals. Operating a salon in the least economical way. No HP really cuts costs. Stand ups less intensive labor wise, easier to relamp as well.

Who would want to compete against $9.99 but let's also state the facts, that's your loss leader. You offer higher efts for differing stand ups. One thing I'm curious of if you care to comment on is what's your typical set up of tanning units? Total units versus how many at $9.99 being offered?

It's not hard to figure, I assume, each store has it's goals of how many people needed on eft. Then from a business stand point, knowing the only way you make money is not having them tan. How cheap it is, not to tan...so they keep on paying the eft's.

My thought's, too bad the eft amount can't be a dollar amount that makes you money even if, they tan.

We just differ in business 101 I guess. I'd rather have clients buy and use what they buy. No body loses.

I got rid of my so called cabbu's I coined...accidentally actually. Simply by raising my prices. I created them with low pricing.
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Old 02-13-2014, 11:32 AM   #23 (permalink)
 
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Re: High Pressure, tony and Robertk

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Originally Posted by Tony View Post
Sun

You have become quite judgmental. Tisk Tisk :)

We never say tanning beds are bad. We do not train our staff to say
that. Most of our employees are clueless about HP vs LP. We do say
tanning booths are more Hygienic. Do you really think tanning beds
are as hygienic as a tanning booth?

We promote the advantageous of stand up tanning as any smart entrepreneur
would. We do not bash beds. That is your perception Sun because you are
locked into a bed mind set and bed system.

We don't corner a "cheap" niche EFT market Sun. When we come into
town we corner the whole market. Everything we do in our stores is
top notch. Nothing is done on the cheap including our exceptional
marketing! I would put our marketing creativity up against any salon
or chain in North America!

Our customers appreciate the consumer friendly pricing we offer. What
you see as cheap I see as strategic and our customers see as VALUE!

I see everyone as Sears and us as Target! Which stock would you
rather own?

One day the tide will turn on UV light and our society will view UV light
like they do exercise and diet. When this happens all that will be left for
our enemies to attack will be the type of UV light we use! That is why HP
is bad for indoor tanning!
Tony, please remember I have been in your salons.

You'd have to convince me that HP is worse than your VHR lamps. Again, I think it's just part of your concept. Build the least expensive model possible. When it comes to any UV unit, adding HP adds to the costs. I think you don't have HP simply cause it doesn't fit into your business model. Yet, you bash it...to convert or convince clients to use your salon.
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Old 02-13-2014, 11:36 AM   #24 (permalink)
 
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Re: High Pressure, tony and Robertk

He does the same thing with laydowns vs standups; ie "there is no way to sanitize a laydown bed". HP is just as safe as LP provided it is used properly. Tony, where are your feet in a stand up bed?
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Old 02-13-2014, 11:39 AM   #25 (permalink)
 
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Re: High Pressure, tony and Robertk

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Originally Posted by peach View Post
I do happen to agree with a lot of what Tony says. Our industry preaches moderation, but pushes HP. Our stores are not efficient energy wise, we do not control costs, and we wonder why we are not profitable. We buy and push 35k beds that people cannot afford to lay in. We pricing ourselves right out of the market. With our $100 packages and $100 lotions.

There probably are aspects of this business model that I do not agree with but the essence of it is that we must become more cost conscious and price competitive-we are battling for the consumers dollars.
You say "we buy $35k beds" have you? We know the answer to that.

HP fits perfectly into "moderation" 3-4 sessions to get tan, followed by 3-4 sessions monthly to maintain your tan.

$100 lotions and $100 packages? How about $129 lotions and $300 packages? There's a market for it, just as there's a market for $9.99
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Old 02-13-2014, 11:41 AM   #26 (permalink)
 
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Re: High Pressure, tony and Robertk

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Originally Posted by Robert K View Post
Nicely said!
You agree that "HP is bad for our industry"?

I would have to use Tony's verbiage "tisk tisk" :)
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Old 02-13-2014, 11:42 AM   #27 (permalink)
 
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Re: High Pressure, tony and Robertk

Quote:
Originally Posted by sunrisetan View Post
Agree to a certain extent, but I think you just have your own set of gimmicks or let's call it, your spiel to convert over people loving lay down tanning that walk into your salon. I think it's easy to see your goals. Operating a salon in the least economical way. No HP really cuts costs. Stand ups less intensive labor wise, easier to relamp as well.

Who would want to compete against $9.99 but let's also state the facts, that's your loss leader. You offer higher efts for differing stand ups. One thing I'm curious of if you care to comment on is what's your typical set up of tanning units? Total units versus how many at $9.99 being offered?

It's not hard to figure, I assume, each store has it's goals of how many people needed on eft. Then from a business stand point, knowing the only way you make money is not having them tan. How cheap it is, not to tan...so they keep on paying the eft's.

My thought's, too bad the eft amount can't be a dollar amount that makes you money even if, they tan.

We just differ in business 101 I guess. I'd rather have clients buy and use what they buy. No body loses.

I got rid of my so called cabbu's I coined...accidentally actually. Simply by raising my prices. I created them with low pricing.
It is easy to see why he likes standup beds. They take up less floor space, so the store foot print is smaller, so the less floor space, the cheaper the cost to operate. Also, no walls needed, no bed cleaners. I get it.
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Old 02-13-2014, 11:49 AM   #28 (permalink)
 
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Re: High Pressure, tony and Robertk

Quote:
Originally Posted by peach View Post
One day the tide will turn on UV light and our society will view UV light
like they do exercise and diet. When this happens all that will be left for our enemies to attack will be the type of UV light we use! That is why HP is bad for indoor tanning![/quote

Betting on this happening is a dangerous gamble. If you're wrong, its lights out. But we are all gambling on this to some degree. The difference is, some of us are running into the burning building, and some of us are looking for the exits.
Funny peach...correct you are! It's like our salons are on fire! Each owner doing what he can to put it out...or getting out.

Exit strategy is key...

With one salon, easier out than having 70. What's doom for some is my gloom. Can't wait to retire and call it quits. Put this saga behind me with a smile.
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Old 02-13-2014, 11:53 AM   #29 (permalink)
 
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Re: High Pressure, tony and Robertk

UV light will always be grouped together. Even the smartest of people bashing the industry have not separated our differing types of uv light.

Smoking is labeled smoking as is tanning is tanning.

The day will come when people make choices? Well, I choose HP. But it's all tanning, and it's tanning under fire, not traditional lamps, VHR , or HP. I doubt it will come down to a separation.
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Old 02-13-2014, 11:55 AM   #30 (permalink)
 
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Re: High Pressure, tony and Robertk

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Originally Posted by peach View Post
He does the same thing with laydowns vs standups; ie "there is no way to sanitize a laydown bed". HP is just as safe as LP provided it is used properly. Tony, where are your feet in a stand up bed?
Yeah, I question whether after each session the floors get sanitized.
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