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Old 02-09-2014, 07:58 PM   #11 (permalink)
 
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Re: High Pressure, tony and Robertk

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Originally Posted by sunrisetan View Post
With nice filters definitely yes. Even 2000w is terrific. Most used units in my salon are the mattress 2000w equipped beds. Personally I prefer the 1000w.

I just think it's too bad we're both in the uv business, yet you're putting down HP.

But then again, I think stand up tanning solely is ridiculous.

You and I tony breathe the same air, but live differently and operate business differently, which Is why I chose not to meet you while here in sw Florida. Drive past your salons daily, but we are 2 different birds I guess.

I'd rather make larger monies on one salon, than smaller monies on multiple salons running ridiculously cheap eft's. I feel it's no wonder you need 70 salons.

I do like your build outs and signage.

Just not into stand ups for tanning and cheap eft's.

I love HP and not so much super charged VHR units...

2 birds...
I would rather make larger profits in multiple stores:)

My stores in Chicago where all 30-40 beds and very successful.
I understand the current models you all employ.

I imported Sportarredo HP for years in the 90's. I sold more HP
and then most anyone in the world for awhile. Every single bed I
had in my chain had HP. My first salon i opened in 1985 had
HP facials in every unit. No one had HP back then but me in my area.

I know HP!

Technology changed everything when the VHR and 9k90 came out.
No one saw the full extent of how it could change our industry including
me until one day I had an epiphany. Very few salon owners can or will see
it as I see it because it either goes against their natural perception and/or
their business model.

I do almost nothing like i did 10 years ago. All of my competitors
have changed very little in 10 years. I do almost nothing else like
the rest of you. Everything we do goes against the tanning grain.

People keep saying we have to reinvent our industry. Well I did
Sun and no one sees it! From cashless to technology. No
one will follow us because they dont understand us. Because
they dont understand us they cant appreciate or follow us :)

What you see today will not be us in 2015 and what you see in
2015 will not be what you see in 2016. We change to take
advantage of the changes in our culture and our clients. And it
all changes every 6-12 months now!

Our model is very disruptive when we show up. Its very hard
to compete with darker, faster, cleaner and $9.99 :)

Last edited by Tony; 02-09-2014 at 11:34 PM.
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Old 02-09-2014, 08:19 PM   #12 (permalink)
 
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Re: High Pressure, tony and Robertk

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Originally Posted by sunrisetan View Post
I think I get it tony. HP is part of your competition and if you say it's bad, you try gaining your stand up clientele, just as you use the spiel, tanning beds are so unsanitary. I've heard your staff use that one.

You are cornered in your niche market of cheap eft stand up tanning salons. You have to bash tanning beds, and high pressure to gain your clients trust. Correct?
Sun

You have become quite judgmental. Tisk Tisk :)

We never say tanning beds are bad. We do not train our staff to say
that. Most of our employees are clueless about HP vs LP. We do say
tanning booths are more Hygienic. Do you really think tanning beds
are as hygienic as a tanning booth?

We promote the advantageous of stand up tanning as any smart entrepreneur
would. We do not bash beds. That is your perception Sun because you are
locked into a bed mind set and bed system.

We don't corner a "cheap" niche EFT market Sun. When we come into
town we corner the whole market. Everything we do in our stores is
top notch. Nothing is done on the cheap including our exceptional
marketing! I would put our marketing creativity up against any salon
or chain in North America!

Our customers appreciate the consumer friendly pricing we offer. What
you see as cheap I see as strategic and our customers see as VALUE!

I see everyone as Sears and us as Target! Which stock would you
rather own?

One day the tide will turn on UV light and our society will view UV light
like they do exercise and diet. When this happens all that will be left for
our enemies to attack will be the type of UV light we use! That is why HP
is bad for indoor tanning!
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Old 02-10-2014, 06:01 AM   #13 (permalink)
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Re: High Pressure, tony and Robertk

Nicely said!
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Old 02-10-2014, 08:49 AM   #14 (permalink)
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Re: High Pressure, tony and Robertk

Quote:
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Our model is very disruptive
There is the key
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Old 02-10-2014, 09:32 AM   #15 (permalink)
 
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Re: High Pressure, tony and Robertk

I do happen to agree with a lot of what Tony says. Our industry preaches moderation, but pushes HP. Our stores are not efficient energy wise, we do not control costs, and we wonder why we are not profitable. We buy and push 35k beds that people cannot afford to lay in. We pricing ourselves right out of the market. With our $100 packages and $100 lotions.

There probably are aspects of this business model that I do not agree with but the essence of it is that we must become more cost conscious and price competitive-we are battling for the consumers dollars.
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Old 02-10-2014, 12:09 PM   #16 (permalink)
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Re: High Pressure, tony and Robertk

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Originally Posted by peach View Post
and we wonder why we are not profitable.


Know your numbers: then you will know exactly why you are (or) are not profitable.

But wait it gets better...
Then you can make it more profitable with predictability and if you are not profitable, you can turn it around quickly.

Gross margins, throughput, and inventory reduction Master your numbers & make more money
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Old 02-10-2014, 03:50 PM   #17 (permalink)
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Re: High Pressure, tony and Robertk

A great read on Disruptive Innovation:

The Innovator's Solution
By: Clayton Christensen & Michael Raynor
ISBN: 1-57851-852-0

Tony, are you using ISIS for your cashless system?
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Old 02-10-2014, 04:59 PM   #18 (permalink)
 
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Re: High Pressure, tony and Robertk

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Originally Posted by House of Tan View Post
A great read on Disruptive Innovation:

The Innovator's Solution
By: Clayton Christensen & Michael Raynor
ISBN: 1-57851-852-0

Tony, are you using ISIS for your cashless system?
House

We created our own wallet called ZoomPay
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Old 02-11-2014, 12:04 AM   #19 (permalink)
 
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Re: High Pressure, tony and Robertk

One day the tide will turn on UV light and our society will view UV light
like they do exercise and diet. When this happens all that will be left for
our enemies to attack will be the type of UV light we use! That is why HP
is bad for indoor tanning![/quote]

I use to feel the same way about UV light. I really thought the tide
would turn by now. One year our numbers would be up only to be followed by a down year.
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Old 02-11-2014, 07:19 AM   #20 (permalink)
 
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Re: High Pressure, tony and Robertk

One day the tide will turn on UV light and our society will view UV light
like they do exercise and diet. When this happens all that will be left for our enemies to attack will be the type of UV light we use! That is why HP is bad for indoor tanning![/quote

Betting on this happening is a dangerous gamble. If you're wrong, its lights out. But we are all gambling on this to some degree. The difference is, some of us are running into the burning building, and some of us are looking for the exits.
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