tanTALK - Tanning Salon Business Owners Community - View Single Post - Minutes/points vs sessions and monthly packages

Wynwood · 08-17-2016, 08:12 AM

The membership-driven model works as long as (1) a large share of the population is loose with $20/month and willing to ignore paying it out every month whether they use it or not, i.e. the old gym membership game, and (2) the tanning population is not declining. Neither of these are the case in 2016 which is a big reason major brands have abandoned some big markets. I think the new level of resistance is around $10 not $20. Can you say Planet Fitness and Zoom Tan?

08-17-2016, 08:12 AM	#19 (permalink)
Wynwood Join Date: Mar 16 2014 Posts: 95 Rep Power: 0	Re: Minutes/points vs sessions and monthly packages The membership-driven model works as long as (1) a large share of the population is loose with $20/month and willing to ignore paying it out every month whether they use it or not, i.e. the old gym membership game, and (2) the tanning population is not declining. Neither of these are the case in 2016 which is a big reason major brands have abandoned some big markets. I think the new level of resistance is around $10 not $20. Can you say Planet Fitness and Zoom Tan?