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Old 05-18-2016, 01:07 PM   #5 (permalink)
sunsally
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Re: Minutes/points vs sessions and monthly packages

Quote:
Originally Posted by gravesmc View Post
Does anyone still sell minutes or points? We sell 5 and 10 session packages and monthly EFTs, plus 1 week and 30 day passes, along with other "specials" The tanning business that sold minutes has just closed, and I hired an employee from there. We have 3 different levels and 5 different beds. It is a lot to go over with new clients, and when talking to my new employee, they had selling minutes so much simpler. We are getting a lot of new clients lately, especially with the other business closing. Not complaining about it, but it is tiring going over my pricing sheet over and over. It takes time. My EFT's pay for my rent, so keeping that option. Always get people that will tan everyday...EVERY DAY..and tell me they want to be sure to get their moneys worth. I actually loose, when they come every day. They wouldn't do that with minutes/points. What are your thoughts?

Your price structure - even with 3 different levels and 5 different beds, shouldn't be that difficult to explain.

If you have 3 "levels" of pricing - then it doesn't really matter how many different options of beds at each level.

For each level, you should offer the same "options". So your price talk should go something like this:


"As you just saw on the tour, we have 3 different levels of equipment. With any package you can always use anything at a lower level whenever you want, and can always pay a small fee to upgrade to a higher level.We offer membership, sessions as well as short term unlimited packages.

Membership is your best value, giving you unlimited access at the cost of just a few sessions/month.

For sessions, as you buy more sessions, the price per session decreases.

Unlimited weeks or months are also an option, typically for those customers wanting to tan 3x/week or more for a short term.

Since you are a new customer, our new customer special is..."


Keep it simple. Give them the tour. Show them the price matrix and tell them "Pick the equip you most like to use or pick your package budget - you can always upgrade up"
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