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BTANN · 12-06-2015, 05:42 PM

Starting in October we have one or two promotions a month. A lot of effort. But we do almost double our past sales. Promotion wise we work twice as hard in the off season for less than half the $$$ of peak season.

Don't get me wrong, we spend a lot of effort in peak season too. But as expected, the ROI is just not the same in off season. But the extra $$$ we bring in as a result in the off season is, IMO, worth it.

12-06-2015, 05:42 PM	#5 (permalink)
BTANN Join Date: Dec 27 2005 Location: South Posts: 136 Rep Power: 19	Re: Black Friday 2 Starting in October we have one or two promotions a month. A lot of effort. But we do almost double our past sales. Promotion wise we work twice as hard in the off season for less than half the $$$ of peak season. Don't get me wrong, we spend a lot of effort in peak season too. But as expected, the ROI is just not the same in off season. But the extra $$$ we bring in as a result in the off season is, IMO, worth it.