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Old 03-22-2015, 11:59 AM   #12 (permalink)
DH
 
Join Date: Dec 13 2001
Location: MD
Posts: 298
Rep Power: 23 DH will become famous soon enough
Re: Website advice...

My two cents on websites is one you have to be the most visible on the first page AND your site MUST be the as awesome as your actual store.

If your website is not the most prominent on the first page and your competition is, he gets all the traffic.

If your website is half-*** and your competition is half-*** or better, he gets a chance at all your traffic. IF your site is the bomb, your get ALL the traffic.

Dean built my site which the branding matches my store AND my site blows my competition out the water AND I cover the first two pages. Guess who gets all the traffic...did I save a few pennies on the front end or make it back many times over on my ROI?

This is why our industry is always crying about salons dying. We're always trying to be cheap but want our clients to buy top end products.
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