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Old 11-19-2014, 12:20 PM   #32 (permalink)
JOHN @ URI
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Re: The Official ITA Bemoaning Thread

My question to the ITA is why have we not pushed the Vitamin D message more?

In the settlement with the FTC it says:
Quote:
Under its settlement with the Commission, the association is prohibited from making the misrepresentations challenged in the complaint, from misrepresenting any tests or studies, and from providing deceptive advertisements to members. The settlement also requires that future association ads that make safety or health benefits claims for indoor tanning may not be misleading and must be substantiated. Further, the order requires that certain future advertisements from the association contain disclosures. Ads that make claims about the safety or health benefits of indoor tanning are required to clearly and prominently make this disclosure:

“NOTICE: Exposure to ultraviolet radiation may increase the likelihood of developing skin cancer and can cause serious eye injury.”

Ads that claim exposure to ultraviolet radiation produces vitamin D in the body, or make other claims about the effectiveness or usefulness of indoor tanning products or services for the body’s generation of vitamin D, must clearly and prominently make this disclosure:

“NOTICE: You do not need to become tan for your skin to make vitamin D. Exposure to ultraviolet radiation may increase the likelihood of developing skin cancer and can cause serious eye injury.”
I would love to see the ITA take advantage of this & make some posters, marketing materials for salons to use in-store & in ads.

Who cares about disclaimers- they are on everything....
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