| JCTA - the Canadian industry group
The vision:
Sun exposure, like air water and food, is natural and necessary to human life. The JCTA's vision is that all Canadians learn to correctly embrace ultraviolet and sunshine as part of a healthy lifestyle – one which acknowledges that moderate ultraviolet light exposure, when experienced in a non-burning fashion, is the smartest way to maximize the potential benefits of UV light while minimizing the manageable potential risks associated with either too much or too little light. |