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Old 10-09-2014, 12:45 PM   #7 (permalink)
Steve Underhill
 
Join Date: Apr 21 2004
Location: Frisco, TX
Posts: 1,502
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Re: Different Customer Types & how you sell to them

All of these consumers fall into 2 categories.
Need and impulse
Within the two areas depending on the time of year they may be making a purchase because of an event falls under need.

I don't think loyalty determines a buying habit however it does determine the ability to keep the customer.

Women stay with you based on loyalty where men stay with you based on convenience.

Both will make a need or impulse buy. Staying loyal to a salon is something you see with females the same way they are loyal to a hairdresser. Men stay with you because your salon location is convenient.

There are so many variables within need and impulse.

Sunsally brings up some great points to consider.

Because tanning is a Niche business it is smart to target all types of tanners, even the value shopper. Also remember a properly placed special will draw tanners in all categories.

Being aware of who your tanners are is important. great post Sunsally.
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