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Old 10-06-2014, 10:35 AM   #5 (permalink)
sunsally
Team TanTalk
 
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Re: Different Customer Types & how you sell to them

NEED BASED

This is your "event tanner".

"I have Prom in 2 weeks."

"I'm leaving on vacation"

"I'm in a wedding"


Key with these customers is:

a. Have what they are looking for and sell it to them

b. See if you can extend their "need" --- After vacation tanning to keep their color, coming back for their next dance or event, .... Important to give them a GOOD experience - and stay in touch

c. Try to introduce them to something that fits the category of their "need" - that they may not have initially intended. For example, lotion, upgraded equipment, a "double dip", teeth whitening etc

These CAN be converted to loyal customers - pay attention to them!

Last edited by sunsally; 10-06-2014 at 10:41 AM.
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