tanTALK - Tanning Salon Business Owners Community - View Single Post - Different Customer Types & how you sell to them

sunsally · 10-06-2014, 10:35 AM

NEED BASED

This is your "event tanner".

"I have Prom in 2 weeks."

"I'm leaving on vacation"

"I'm in a wedding"

Key with these customers is:

a. Have what they are looking for and sell it to them

b. See if you can extend their "need" --- After vacation tanning to keep their color, coming back for their next dance or event, .... Important to give them a GOOD experience - and stay in touch

c. Try to introduce them to something that fits the category of their "need" - that they may not have initially intended. For example, lotion, upgraded equipment, a "double dip", teeth whitening etc

These CAN be converted to loyal customers - pay attention to them!

10-06-2014, 10:35 AM	#5 (permalink)
sunsally Team TanTalk Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter! Posts: 3,136 Rep Power: 25	Re: Different Customer Types & how you sell to them NEED BASED This is your "event tanner". "I have Prom in 2 weeks." "I'm leaving on vacation" "I'm in a wedding" Key with these customers is: a. Have what they are looking for and sell it to them b. See if you can extend their "need" --- After vacation tanning to keep their color, coming back for their next dance or event, .... Important to give them a GOOD experience - and stay in touch c. Try to introduce them to something that fits the category of their "need" - that they may not have initially intended. For example, lotion, upgraded equipment, a "double dip", teeth whitening etc These CAN be converted to loyal customers - pay attention to them! Last edited by sunsally; 10-06-2014 at 10:41 AM.