Raising single visits to work with your plans. Was hoping to get some opinions on raising single visit pricing (not by much, maybe $3 each level) to make the memberships more appealing and round out the math when breaking down packages to customers. Based off your experience with this, does it work overall or does it just **** the single visit customers off and make them go elsewhere?
About 7% of my revenue is single visit customers and my single prices are lower or equal to my competition. I would never make my single visits higher than my comp. I don't know if I can get 7% lower or if that is a good %.
Thanks, |