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Originally Posted by Wynwood  They're not mistaken. But if they're trying to follow a business model that worked 15 years ago and they haven't reinvested in equipment, decor, location, marketing, and training, they won't be able to compete with the big chains. If you want to play the game today, this is how its done. Has nothing to do with saving 10% or even 20% on a bottle of lotion. And equipment? Anyone buying new today is jis' plain stoopid. |
Assuming everything else is equal, you are still at a considerable disadvantage. If a corporate franchisor wants your territory, it will get your territory. They will drop the cheap prices on you, and just wait you out. They can afford to do that. The indie that needs to turn a profit to survive cannot.
Yes, outdated salons will go, but that has already been happening; it will soon begin happening to experienced owners with nice salons; it is already happening. Look at the great equipment for sale on this site.