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Old 03-04-2014, 07:24 PM   #45 (permalink)
sunrisetan
 
Join Date: Jan 30 2008
Location: michigan
Posts: 792
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Re: Membership - MANY approaches...

Quote:
Originally Posted by Steve Underhill View Post
We never want to lose sight of the fact that consumers make decisions based on the experience associated with a service or product. The tan is not the only thing they are looking for, the tanning experience has become a very important element in tanning. that is why so many tanners are drawn to the variety upgrade equipment and all of the comfort and features associated with in. The same reason that everyone does not drive a ford is the same reason all tanners will not be drawn to a choice of one basic booth. People are willing to pay more when they get more. That is why you must have something for the value shopper and the discriminating tanner. At an all booth salon, there are no choices and the experience becomes boring. Even if it is cheap.
"Becomes boring, even if cheap." I think that's part of the concept...fine, as long as they keep paying the $9.99. I don't assume having the greater percentage of tanning clients, actually tanning, works for the $9.99 concept. The greater percentage of paying clients, must not tan, for it to work.
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