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Old 03-04-2014, 05:09 PM   #42 (permalink)
Tony
 
Join Date: Jan 30 2007
Location: Naples FL
Posts: 782
Rep Power: 18 Tony is on a distinguished road
Re: Membership - MANY approaches...

Quote:
Originally Posted by CrystalSS View Post
Does anyone get in writing WHY a customer is cancelling a membership? Because I do and I have 15 years of metrics. I have watched it change over the years as to why..but I opt to metric this because it helps me understand how to better get in front of it.
Number one reason from 2010 to present...
1. Money (by margins!!)
2. Moving
3. Don't use it

Well your metrics definitely argues against a price increase :)
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