| Re: Membership - MANY approaches...
Does anyone get in writing WHY a customer is cancelling a membership? Because I do and I have 15 years of metrics. I have watched it change over the years as to why..but I opt to metric this because it helps me understand how to better get in front of it.
Number one reason from 2010 to present...
1. Money (by margins!!)
2. Moving
3. Don't use it |