| Re: Membership - MANY approaches...
I just heard from a client today that with change increased sales by 90% in 2013 over 2012 and is up 184% in the first two month of 2014 over 2013. Well I think I have to pull out the BS card on this one Steve. And if its not BS then they did such a terrible job at every aspect of their business to suppress their sales so much that such an unrealistic increase could become reality!)Quote
Tony, that is just rude to say BS. This is a salon that had a lot of issues. My task was to turn her around and head her in the right direction. She will continue to increase sales as we move forward following my advice. Here are the actual numbers for 2012, 2013 and 2014. My strategy was put in place March 1st 2013, all numbers in red reflect my changes. This is just one example I work with chains as well as independent single salon owners. Tony you may not realize it but the smaller salons as well as the bigger salons need help. These are strong increases for such a short period of time. You must also know that she was down 34% in 2012 over 2011.
I am sure any salon owner here would welcome this kind of improvement.
2012 total $89,220
2013 total $159,083
2014 total for January and February $32,227
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