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Old 02-26-2014, 11:20 AM   #3 (permalink)
Steve Underhill
 
Join Date: Apr 21 2004
Location: Frisco, TX
Posts: 1,499
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Re: Membership - MANY approaches...

Quote:
Originally Posted by CrystalSS View Post
Anything to keep cancellations from happening in October.
Either selling a winter pass....in addition to current membership a set winter pass to use higher levels.
Offering winter rewards if you stay but don't use your tanning oct-dec. by far my best program that works.
Holding off on minutes sales until August. People buy them and end up staying through winter so they don't lose them.
The success of an EFT program is based on your ability to engage the tanner through constant communication to insure they are using and finding value in the membership. This will substantially reduce the number of cancellations. In fact this level on interaction with your tanners will enhance all of your memberships and packages. Learn how to make tanning an important part of a consumers routine.
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Stephen Underhill
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