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Old 02-26-2014, 06:42 AM   #1 (permalink)
sunsally
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Join Date: Nov 23 2004
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Membership - MANY approaches...

While most salons know about the use of an EFT program, many haven't considered other alternatives.


The ones I find work best are some version of a "co-pay".

For example:

1. $99 year unlimited with $1 co-pay

Pay $99 upfront, and $1 each time you use Level 1. Other levels available for the $1 plus normal upgrade prices.


2. Super Saver Single Membership


Pay some smaller amount upfront (e.g. $9.99 for a month, $49.99 for a year) and pay half-off single walk-in visits for any equipment you want, any time.


What other membership programs have you tried? If not membership, what are YOU doing to "lock in" customers to your salon and keep them from trying a competitor?
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