Quote:
Originally Posted by peach  I do happen to agree with a lot of what Tony says. Our industry preaches moderation, but pushes HP. Our stores are not efficient energy wise, we do not control costs, and we wonder why we are not profitable. We buy and push 35k beds that people cannot afford to lay in. We pricing ourselves right out of the market. With our $100 packages and $100 lotions.
There probably are aspects of this business model that I do not agree with but the essence of it is that we must become more cost conscious and price competitive-we are battling for the consumers dollars. |
You say "we buy $35k beds" have you? We know the answer to that.
HP fits perfectly into "moderation" 3-4 sessions to get tan, followed by 3-4 sessions monthly to maintain your tan.
$100 lotions and $100 packages? How about $129 lotions and $300 packages? There's a market for it, just as there's a market for $9.99