Quote:
Originally Posted by Tony  I would rather make larger profits in multiple stores:)
My stores in Chicago where all 30-40 beds and very successful.
I understand the current models you all employ.
I imported Sportarredo HP for years in the 90's. I sold more HP
and then most anyone in the world for awhile. Every single bed I
had in my chain had HP. My first salon i opened in 1985 had
HP facials in every unit. No one had HP back then but me in my area.
I know HP!
Technology changed everything when the VHR and 9k90 came out.
No one saw the full extent of how it could change our industry including
me until one day I had an epiphany. Very few salon owners can or will see
it as I see it because it either goes against their natural perception and/or
their business model.
I do almost nothing like i did 10 years ago. All of my competitors
have changed very little in 10 years. I do almost nothing else like
the rest of you. Everything we do goes against the tanning grain.
People keep saying we have to reinvent our industry. Well I did
Sun and no one sees it! From cashless to technology. No
one will follow us because they dont understand us. Because
they dont understand us they cant appreciate or follow us :)
What you see today will not be us in 2015 and what you see in
2015 will not be what you see in 2016. We change to take
advantage of the changes in our culture and our clients. And it
all changes every 6-12 months now!
Our model is very disruptive when we show up. Its very Uhard
to compete with darker, faster, cleaner and $9.99 :) |
Agree to a certain extent, but I think you just have your own set of gimmicks or let's call it, your spiel to convert over people loving lay down tanning that walk into your salon. I think it's easy to see your goals. Operating a salon in the least economical way. No HP really cuts costs. Stand ups less intensive labor wise, easier to relamp as well.
Who would want to compete against $9.99 but let's also state the facts, that's your loss leader. You offer higher efts for differing stand ups. One thing I'm curious of if you care to comment on is what's your typical set up of tanning units? Total units versus how many at $9.99 being offered?
It's not hard to figure, I assume, each store has it's goals of how many people needed on eft. Then from a business stand point, knowing the only way you make money is not having them tan. How cheap it is, not to tan...so they keep on paying the eft's.
My thought's, too bad the eft amount can't be a dollar amount that makes you money even if, they tan.
We just differ in business 101 I guess. I'd rather have clients buy and use what they buy. No body loses.
I got rid of my so called cabbu's I coined...accidentally actually. Simply by raising my prices. I created them with low pricing.