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Old 12-30-2013, 10:20 PM   #12 (permalink)
sunsally
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Re: New Customer Specials - why "FREE TAN" is the WORST!

Quote:
Originally Posted by exoticexposure View Post
we have always offered 1 free visit, and thats all people need to see that our beds are so much better than anyone else around...
I guess it depends on what equipment one is working with...for us it works!

With 1 free tan - at best - they get to try one of your units.

And many, many salons out there doing "1 free tan" have it be on their LOWEST bed - so the customer tries the WORST!


People WILL try FREE - even just one.

But much easier/higher success rate to close them on a follow-up package when you have more than that single visit to your store.
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