Quote:
Originally Posted by sunsally Other options that are similar?
- 7 tans for $7
- 3 Free Tans
- Free Tan Week
etc.
However, with these, if you entice with the low price for the entry level beds -- MAKE SURE you have your "pitch" down to let them "trade" their free or $1 tan to a BETTER unit for a good discount instead.
So it might be 7 tans for $7 in Level 1 beds -- but you can upgrade on any visit to a Level 2 for just $1-2 extra that day. Or maybe a VHR bed for just $5. Or a HP for $15. YOUR GOAL IS TO GET THEM TO EXPERIENCE YOUR SALON MULTIPLE TIMES - AND EXPERIENCE YOUR BEST EQUIPMENT |
I like the 7 for $7
How do you determine how much to discount your upgrades , and do you offer your normal clients to take advantage of the same discounted rates those days ?
Also when is a good time to run this ?
I have a comp who is running bogo on packages and lotions every other month and is spending a fortune on radio ads