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Old 12-03-2013, 10:48 PM   #9 (permalink)
Gkalka
 
Join Date: Jun 17 2008
Location: salons located in Indiana & Michigan
Posts: 24
Rep Power: 0 Gkalka is on a distinguished road
Re: New Customer Specials - why "FREE TAN" is the WORST!

Quote:
Originally Posted by sunsally View Post
Other options that are similar?


- 7 tans for $7

- 3 Free Tans

- Free Tan Week

etc.

However, with these, if you entice with the low price for the entry level beds -- MAKE SURE you have your "pitch" down to let them "trade" their free or $1 tan to a BETTER unit for a good discount instead.


So it might be 7 tans for $7 in Level 1 beds -- but you can upgrade on any visit to a Level 2 for just $1-2 extra that day. Or maybe a VHR bed for just $5. Or a HP for $15.



YOUR GOAL IS TO GET THEM TO EXPERIENCE YOUR SALON MULTIPLE TIMES - AND EXPERIENCE YOUR BEST EQUIPMENT
I like the 7 for $7
How do you determine how much to discount your upgrades , and do you offer your normal clients to take advantage of the same discounted rates those days ?
Also when is a good time to run this ?

I have a comp who is running bogo on packages and lotions every other month and is spending a fortune on radio ads
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