Re: New Customer Specials - why "FREE TAN" is the WORST! BEST NEW CUSTOMER OFFERS???
Anything that includes:
1. Multiple visits
2. An opportunity to use your best equipment
SOME salons give it ALL for free - any level. I don't think you have to, although that works too.
Alternatively: 1. "Tour of the salon"
Some sort of program, at a drastically discounted price, where they have the opportunity to try ALL (or a substantial portion) of your equipment.
I like to price this at approx the cost of a walk-in on your best unit.
So if you have 3 levels of tanning - $7, $10, $15 -- for $14.95 they get to buy the New Customer Tour - and get one tan in each of them.
If you have 5 levels of tanning - from base bed to full High Pressure - ranging from $9 to $40 --- then maybe $39.95 to, again - get one in every unit. A $86 value (or whatever the walk-in pricing would add up to)
Make it a name that "fits" your salon -- an "Island Tour", "Map of the City", "Beach Pass", "Travel Triptique" or whatever.... |