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Old 11-27-2013, 07:12 PM   #2 (permalink)
sunsally
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Re: New Customer Specials - why "FREE TAN" is the WORST!

BEST NEW CUSTOMER OFFERS???


Anything that includes:

1. Multiple visits

2. An opportunity to use your best equipment



SOME salons give it ALL for free - any level. I don't think you have to, although that works too.


Alternatively:

1. "Tour of the salon"


Some sort of program, at a drastically discounted price, where they have the opportunity to try ALL (or a substantial portion) of your equipment.

I like to price this at approx the cost of a walk-in on your best unit.


So if you have 3 levels of tanning - $7, $10, $15 -- for $14.95 they get to buy the New Customer Tour - and get one tan in each of them.


If you have 5 levels of tanning - from base bed to full High Pressure - ranging from $9 to $40 --- then maybe $39.95 to, again - get one in every unit. A $86 value (or whatever the walk-in pricing would add up to)


Make it a name that "fits" your salon -- an "Island Tour", "Map of the City", "Beach Pass", "Travel Triptique" or whatever....
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