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Old 10-28-2013, 08:39 PM   #16 (permalink)
TANalyze
 
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Join Date: Oct 28 2013
Location: barstow ca
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Thumbs up Re: Lotion Sales--HELP!!!!

Quote:
Originally Posted by sunsally View Post
Reverse the situation - if you didn't OWN a tanning salon - and you saw lotions in stores for under $10, or on-line for less than 50% -- would YOU be thinking it was all "liquid gold"??

Make it attractive to them. For example:

1. Lotion of the week (or month) - when they buy, get some "gift with purchase". E.g. a Free Tan extender, facial lotion or a week or some sessions on some of your equipment

2. Lovin' Lotion XXXDays -- Pick a day of the week when all packets are 50% off. REALLY work hard THAT DAY to get customers to try different packets (to mix it up some) and maybe your higher end ones (since they are such a deal!).

3. Know the features -- many people don't want to "get as dark as they can" anymore - they aren't seeking that "I look like middle of summer" - especially in the off season. So play up the skin care ingredients, how use of lotion helps them to MAINTAIN their color so they won't have to come as often (more savings to them of gas, time AND maybe tanning packages!).

4. If they buy a lotion - give them that amount BACK in FREE SESSIONS. So - if they spend $40 on a bottle of lotion, they get $40 in their account to use on FREE walk-in visits. Not to go toward a package (which are discounted already), but walk-in pricing! So if your base bed is $7 and your level 2 is $10, they could get 5 FREE base bed sessions (and still have $5 left over!). Or they could get 4 FREE Level 2 sessions. Just for buying a $40 bottle of lotion.
#4 is a good idea.. imma do that one :)
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