Try to talk about the positives the lotion will and can provide (not just color). Do not think of it as a "Right here, right now" kind of thing. If you are having problems selling to the majority, you may have to refocus your efforts on (re)educating them first.
I find the vast amount of people just do not know why they should bother using it. That "They tan better without it" (thats my favorite one lol). It may take like 2 or 3 tans for me to break someones walls down, but sooner or later you can find the right way way to convince them to give it a try.
My golden rule.
Quote:
Insanity is doing the same thing over and over again and expecting different results.
Albert Einstein
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