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Old 09-19-2013, 06:15 PM   #3 (permalink)
Steve Underhill
Join Date: Apr 21 2004
Location: Frisco, TX
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Re: Is a new salon a good idea?

Originally Posted by kimb3107 View Post
Hi! I am looking to open a new salon. It will be in a city of approx. 100,000 people, next to a university with a student body of 15,000. The next closest salon is 4-5 miles away, near a shopping mall. The building is new, landlord is negotiable with the construction. Do I have an idea here, or am I missing something? Right now, the other salon near the mall has lines out the door in the busy season, and a fairly steady stream in the slow season (I've been a customer). I would appreciate any insight, and can provide more info. It would also be a walk-in salon. Thanks!
This is not simply a college location. It is close enough to the college to draw that client while also being in a dense populated demographic. You have a dense population, low median age and the closest real competition is 5 miles away and has more business than they handle. This will not be a college salon, however you will benefit from the college greatly. Do not market to only the student.

Get it right and you will do very well.
Stephen Underhill
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