Re: ITA Shake up As long as I have been in this industry (1993), I have been told by tanning industry leadership, not to make ANY positive claims about UV.
As If we aren't allowed to tell the truth or something! How about an information campaign about the history of UV light? Give Americans the facts and let them make their own decisions. Start with this tidbit: Did you know that the first tanning beds were invented by doctors, for doctors to treat a variety of serious skin disorders?
The idea here should be obvious; how can the dermatology industry
be against something that they helped invent and continue to use
to this very day to treat diseases like psoriasis. It is hypocrisy
like this that the average American dispises.
Our ITA leadership should put billboards like this across America. That would get the party started. No backbone. |