Re: ITA Shake up Peach...****..you hit the nail right on the head...beside the milk industry (great example) I was reminded of the egg industry...remember "the incredible, edible egg" ? Charts and graphs are logical...the fear of the sun and therefor tanning is visceral. We need to respond in kind. We haven't even come close.
Why don't YOU consider running for president (of the ITA)
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