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Old 05-03-2012, 04:21 PM   #1 (permalink)
Good_Guy
 
Join Date: Jan 19 2012
Location: BC
Posts: 38
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Negative publicity, recession and less volume. (The elephant in the room)

What is "normal" / "good" business for a tanning salon these days? After 14 years in the industry the definition of "busy" has really seemed to change. Those owners with more experience will know what I mean, and those who are new, may not realize just how much things have changed. Between negative publicity and a change in consumers spending habits the overall market (base of customers) appears to be smaller than in the past. At least this is what I gather from conversations with others in the industry.

Do these sales numbers sound about right to you?

Typical Smaller Salon: (6 Bed Salon + 1 Spray tan )

Years 2002-2007
$250,000 - $300,000 = GREAT SALON SALES
$130,000 - $180,000 = Average Salon Sales

Years 2008 - 2012
$175,000 - $225,000 = GREAT SALON SALES
$90,000 - $140,000 = Average Salon Sales


Based on your experience / knowledge does this sound way off? About right? What does it mean to be a busy salon these days?

To say the attitude towards tanning isn't changing may be naive. Just talk to the average person (not just tanners in your salon) and you'll notice how much more tanning is starting to be viewed more like smoking. Thoughts?
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