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Old 03-21-2012, 01:13 PM   #3 (permalink)
Steve Underhill
 
Join Date: Apr 21 2004
Location: Frisco, TX
Posts: 1,502
Rep Power: 16 Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about
Re: FREE Demographic Report & Floor Plan

It is very important to be familiar with your market.

Demographics & Demographic Evaluation
Many important decisions are made based on demographics. Your business plan, income projections and future growth are based on demographics. My custom designed tanning salon demographic reports are provided by Demographics Now, the most comprehensive demographic source in the US. When choosing the best possible location for your salon or evaluating an existing salons location you must depend on your demographic report. A typical tanning salon will draw its client base from a three mile radius. Tanners will tan within three miles of where they live not where they work. Therefore it is important that there are as many roof tops within one, two and three miles as possible with the one mile radius being very important. Tanning is a destination business so there is no such thing as drive buy business. Larger shopping centers with anchors are no more desirable than a smaller strip center. In fact if there is adequate parking in the smaller strip center and the center has easy accessibility the smaller center is a better choice. The only business that will increase business in a tanning center is a fitness center. If you are in a small town isolated from other towns your salon will draw from a larger radius. There are many other points that should be considered when evaluating your demographic report.

Site Evaluations
The location of your business can be the difference between success and failure in the tanning industry. There are many things to look for when choosing a tanning salon location that you would not be aware of unless you have owned a successful salon before. Many salons that are struggling or failing are doing so due to poor site selection. Every step of creating a successful salon is important and it starts with site selection.
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Stephen Underhill
Consultant
steve@smuconsulting.com
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