This weekend I opened my salon location after moving from just mobile. I decided to do a free
spray tan weekend to get clients that had never tried
spray tanning before. I structured it to get everyone to upgrade and get EFT going. My lightest
solution was free (6%), upgrading to medium (9%) was $5 and dark (12%) was $10. I only had 3 people stick with light. I also had tan extender on sale, but didn't concentrate on that as I really wanted to get EFT members.
First, I made everyone schedule, no walk ins. I have an online booking calendar and everyone loved it. This really helped us keep things on track as we were testing sales methods.
I marketed by using google and facebook ads, bandit signs around town, and flyers to local salons, gyms, etc. For my marketing next time I think I will leave the "spray" out and just say free tan weekend to see if I can get more traffic and convince more people to try
spray tanning .
Results: I averaged $15.83 per client for a "free"
spray tan ! With sales practice I know I can get that up.
Today I'm going to be following up with everyone and offering those that didn't sign up for EFT a special to try and get those contracts. Thank you to everyone that has posted such helpful info on this site, I've learned so much!