| Re: $1 Sundays
Your pricing and promotions should be very "intentional" - always think about what you want to get from them.
For our Super Single Saturdays & Sundays it was designed to:
a. Build traffic and revenue on weekends which had been slow. Keep things motivating and in a "selling" environment for staff.
b. Build clientele with those around town who like to consider themselves "occasional" tanners, who won't commit to buying a package. But who DO tan - sometimes even more than they might 'admit'!
c. Continue to reinforce use of our best equipment. At 50% off -- you only save $3.50 to use our most basic bed. But you SAVE $17.50 to use our high pressure. Sure - it also COSTS $17.50 vs. $3.50. But customers like the idea of saving a lot to use the best - and then not coming back until next weekend and doing the same thing again!
And so on.
Same thing with 50% off upgrades -- that day the staff is especially in tune to "selling" - and more likely to also make lotion and other sales (since they have their wallets out anyway....). It takes on the feel of a "customer appreciation" day - customers really look forward to it and some almost get an adreneline rush. But at the same time -- we are making more revenue, more profit, and producing better results and happier customers --- which results in more referrals for new customers in the future! |